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Creating impact and reaching further with video
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When: 18 October 2018
Where: Central Hall Westminster
Storey's Gate
London, London  SW1H 9NH
United Kingdom
Contact: Lucie Click

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Creating impact and reaching further with video

Date and time

18 October 2018, 3pm to 6pm


Vital for communications, for information and for educating your members, video is now essential to the successful association. But how can your association use it, afford it and manage it? Learn from other association's experience and the experience of ITN Industry News. Learn all this and more, and have your questions answered during this seminar.

Who should attend

All association employees who works in marketing, communications, campaigns and advocacy in membership organisations who are not using video in communications, campaigns or member information.


15:00 Registration, Refreshments & networking on arrival
15:30 The power of video
15:30 Rules of audience engagement
16:00 Taking the message further
16:30 Digital campaigns, the multiplier factor of sharing
17:00 Metrics and feeding back - results you can measure
17:30-18:00 Questions & drinks

Speaker Info

Jo Pearson is a Senior Producer with ITN Productions' Industry News Production Services team. For more than 20 years, she has written, produced and directed a wide range of broadcast documentaries, news and current affairs programmes and corporate films. Her work has included one-hour natural history and observational television documentaries, with subjects ranging from indigenous culture to urban lifestyles, extreme sports, gun control and the protection of wilderness. Trained as a newspaper and television journalist and producer, Jo has seen a sea-change in the power and the relevance of video story-telling for companies and organisations. Over the years, she has interviewed and worked on location with Prime Ministers, celebrities, actors and people in the street. She has extensive experience as a media trainer, and enjoys putting people at ease, and coaxing the best out of even the most inexperienced or reticent contributor. Jo was a senior prime time newsreader and presenter on Australian television for fifteen years. She has extensive experience in using dramatisation and reportage techniques to enhance corporate story-telling and create engaging bespoke training and marketing content.

Elizabeth Fisher-Robins
Elizabeth is Head of Industry News, specialising in branded content and news programming for big brands, trade bodies and international associations. She has spent the majority of her career travelling the world unearthing those stories which might not always make the headlines, but make a difference to people's lives. As part of the role in Industry News, she leads the production and delivery of powerful, storytelling content for associations.

Joanna Boyd
Digital Content Producer

This event is only open to members of the Association of Association Executives. Please register then join the AAE prior to attending the event. Join AAE (at no fee) before the event.


Once you have registered, Join AAE (at no fee) before the event.



Central Hall Westminster
Storey's Gate


Lucie Click

Host Venue

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