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Masterclass: Raising Engagement with Community, Content & Conversations
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 Export to Your Calendar 24/10/2018
When: Wednesday 24 October 2018
10:00 - 17:00
Where: Hilton Grand Place
Contact: Lucie Click

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Masterclass: Raising Engagement with Community, Content & Conversations

Date and time

Wednesday 24 October 2018, 10:00-17:00


Growing your community and membership needs the push approach, but addressing the pull is a hugely effective strategy that increases influence, strength and thought leadership of an association.

It is critical that a high proportion of an association's community engage with it, if is to play its part as the leading organisation in its sector - without engagement an association is worthless.

Who should attend

Executive Heads of associations, Directors and Senior Managers of Marketing, Communications and Membership


10:00 Registration & Refreshments
10:30 Welcome, Introductions & Goals for the day
10:45 Community
  • Explore and articulate the “Why” for your Association
  • Discover what your Influencers look like
  • Uncover the stories that will energise your community
  • Grow your understanding of creating successful conversations
13:00 Networking Lunch
14:00 Content
  • Identifying and creating the content of most interest to your members
15:15 Conversations
  • Selecting and utilising the most appropriate channels to connect with your members
16:30 Review & Actions
17:00 Close of Masterclass


Early-booker (to one month before): EUR 245.00
Late-booker: EUR 295.00
Member discount: 20% (Join here)

About the Masterclass leader

John Scarrott is a trainer and coach specialising in the skills of influential communication for associations and their members. He works with leaders and their teams to improve their skills of influence; to communicate effectively, connect with impact and achieve positive outcomes. He has 21 years experience working in the Business to Business arena. For seven years he was been the Membership Director of the Design Business Association. In 2014 his work was shortlisted for Best Growth Strategy at the International Association Awards. He is a regular tutor on workshops for associations, and has run workshops online, in the UK, throughout Europe, Australia and India. He writes for the associations sector and is a regular columnist.


by past delegates to this masterclass series

"We were immediately engaged and inspired. The sessions were challenging yet practical. Can’t praise the training enough.”

“I had a good day and learned usefull skills. Good practical advice.”


Lucie Click


Hilton Grand Place

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