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Maximising your event marketing
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When: 14 June 2018
Where: Central Hall Westminster
Storey's Gate
London, London  SW1H 9NH
United Kingdom
Contact: Lucie Click

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Date and time

Thursday 14th June 2018, 15:00 to 18:00


Event marketing has become more complex and audiences more sophisticated - long gone are the days of a printed brochure mass mailed to thousands of prospects and some generic emails. As associations seek to personalise their interaction with members, so event marketing needs to follow suit. This seminar will look at the processes required to bring relevant data together and then utilise it in the most personalised and targeted way possible. The issue of data stewardship and compliance will also be explored.

Who should attend

Directors and Heads of Marketing; Event Organisers; Event Marketing Managers and Executives; Managers involved in Membership, Communications and those with a responsibility for events/member databases. CRM or CMS systems.


15:00 Tea, Coffee & networking on arrival
15:30 Presentation: Increasing event attendance through integrated, automated and personalised email marketing
Many associations run their events and conferences through standalone event websites and registration platforms that aren't integrated with their MRM/CRM systems. The resulting email communications tend to be generic and don't cater for the individual needs and interests of members. Integration is key to delivering a personalised event experience, from the very first email received, through the registration process, during the event and the inevitable post event communications.
This session will cover:
  • Seamless integration with your existing website
  • Intelligent CRM/MRM integration
  • Personalised email, event/member area and registration
  • Increased conversion rates
Presented by Scott Cole, Managing Director, Eventfolio Ltd
16:15 Presentation: Data stewardship in Events technology & marketing
This session will cover
    Security of data
  • Data management in marketing
  • GDPR compliance issues
Presented by Alex Skinner, Founder, Eventfolio Ltd
17:00 Session conclusion, discussion, feedback
17:30 Drinks reception and short tour of Central Hall Westminster
18:00 Close of event
This event is only open to members of the Association of Association Executives. Please register then join the AAE prior to attending the event. Join AAE (at no fee) before the event.

Once you have registered, Join AAE (at no fee) before the event.


Central Hall Westminster
Storey's Gate


Lucie Click

Host Venue

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