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Creating an e-learning Programme
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Part of our Digital Transformation Series

When: 19 July 2018
Where: Central Hall Westminster
Storey's Gate
London, London  SW1H 9NH
United Kingdom
Contact: Lucie Click

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Creating an elearning programme

Date and time

Thursday 19 July 2018, 15:00 to 18:00


One of the key benefits of association membership are the opportunities for education, professional development and where required, CPD. In the past, live events, training days and manuals, CDs or videos have been the usual channels for delivery. Increasingly, members' expectations are for a digitally delivered training solution - e-learning offers this option and there are many benefits. Geographic location is no longer an issue, cost of participation can be tailored to suit members' budgets; users' progress and participation can be tracked and monitored and well-designed programmes can make the driest subjects more engaging. This seminar will provide an introduction to the concept of e-learning, the technology required and the benefits experienced by one association.

Who should attend

Association leaders ie CEOs, Chairs, Head of Business Development. Education specialists - Directors of Learning; Heads of Education; Heads of Professional Development/CPD; Heads of Qualifications; Heads of IT


15:00 Tea, Coffee & networking on arrival
15:30 Introduction to e-learning - developing a digital mind-set to deliver successful e-learning by Valli Rajagopal, Director, Digital Learn
There are a lot of questions around being digitally ready, and the cultural changes needed to ‘go digital’. Here are a few of the areas Valli will address as she sets the scene for digital change in education and training.
  • Why associations should embrace digital learning
  • A recipe for successful cultural transformation to a digital mindset
  • The touchpoints on the members’ e-learning journey
16:00 Tools and Technologies, UK Finance Association ‘Learning Hub’ represented by Philip Allen, Director, Learning - in partnership with Unicorn Training Group's Director, Mark Jones
“Our journey - we started small, just one eLearning course back in 200, today we change behaviours, reduce risk and improve the culture of financial services”
16:30 Successful implementation - a case study by Martin Davies, Head of Digital Learning and Development at The Institution of Engineering and Technology (IET)
Martin will discuss the practical aspects of creating e-learning opportunities within membership organisations and will also share issues and problems he has encountered along the way!
  • From vision to delivery – how it works in practice
  • Creating content – using staff, members or third parties to create superb content
  • Managing internal and external stakeholder relationships
  • The impact of e-learning on other association activities such as events and publishing
17:00 Panel Discussion
Discussion where Philip, Mark, Valli & Martin, will discuss the process of developing e-learning, and share their experiences of working with different organisations.
17:20 Exchange Session
The speakers will host round tables for a chance for attendees to ask about their own issues and challenges. There will be a opportunity to move to a different table during the session. Communities of practice are important in professional development, and we hope to build an association’s education community through this and other events.
17:40 Drinks reception and short tour of Central Hall Westminster
18:00 Close of event
This event is only open to members of the Association of Association Executives. Please register then join the AAE prior to attending the event. Join AAE (at no fee) before the event.

About the seminar leaders

Valli is a senior executive in eLearning design for professional education who has created and deployed multi award-winning digital learning solutions for a global audience. Valli specialises in the development of digital learning solutions that help professionals to develop their management and accounting skills. Valli is a Fellow of the Higher Education Academy and of the Learning and Performance Institute and is currently studying for an MA in Education and Technology at UCL Institute of Education. Previous to this Valli was Head of Education at the ACCA.
Martin Davies MIET is Head of Digital Learning at The Institution of Engineering and Technology. He has worked in educational publishing for over 25 years and has specialised in digital education solutions for over 10 of those years. Martin heads up the IET Academy, a digital professional education solution ( Working in conjunction with leading academic and corporate institutions as content partners, Martin and his team of commissioning editors and instructional designers produce a wide-range of courses and hour-long training opportunities for the engineering community.
Previously, Martin worked at Wiley where he developed e-learning solutions for Wiley’s society and association publishing partners. In his talk, Martin will discuss the practical aspects of creating e-learning opportunities within membership organisations and will also share issues and problems he has encountered along the way!
Philip Allen is the Learning Director of UK Finance, the trade association that represents nearly 300 of the leading firms providing finance, banking, markets and payments-related services in or from the UK. Philip oversees the face-to-face learning of over 2,000 bankers annually, one of the sector’s fastest growing webinar programmes and creating innovative learning tools that keep UK Finance member firms up-to-date with timely and relevant content.
Over the years Mark’s passion for learning, sharing knowledge, driving change in businesses, and improving behaviours in people has grown stronger by the day. He is recognised for leading a team of hard working, expert professionals in learning and development solutions, who are seen as the trusted advisors to Unicorn’s customers/partners – we love what we do and our customers love the results. Working with Unicorn’s fellow Directors, we have built a team who have created learning and development, professional development and compliance training solutions for the ever-changing financial services industry. Mark has experience of solutions which include Learning Management Systems (LMS), Bespoke eLearning, Serious Games and Simulations, Compliance Training, Professional Development (CPD), Performance Management, Training and Competence (T&C), and ILT / face-to-face training. Mark is a member of the board of directors and a shareholder of Unicorn Training Group. He previously worked for Lloyds Banking Group for 6 years, and before that in the FX and Fixed Income markets both in the UK and the US.

Once you have registered, Join AAE (at no fee) before the event.


Central Hall Westminster
Storey's Gate


Lucie Click

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