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Seminar: Video for Successful Associations: Don't get left behind!
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When: 22 February 2018
Where: Central Hall Westminster
Storey's Gate
London, London  SW1H 9NH
United Kingdom
Contact: Lucie Click

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Video for Successful Associations: Don't get left behind!

Date and time

Thursday 22 February 2018, 3pm to 6pm


Vital for communications, for information and for educating your members, video is now essential to the successful association. But how can your association use it, afford it and manage it? Learn from other association's experience and the experience of leading organisations, including ITN Industry News. Learn all this and more, and have your questions answered during this seminar.

Who should attend

All association employees who works in marketing, communications, campaigns and advocacy in membership organisations who are not using video in communications, campaigns or member information.


15:00 Registration, Refreshments & networking on arrival
15:30 Welcome
15:30 Why the camera really is your friend - by ITN
Especially when you need to communicate with your membership and influence people whose decisions count, Video and the Camera really are your friends. This presentation addresses how our prehistoric brains can put us in the driving seat when it comes to associations making the most of the global love-affair with video content, and why making great video content isn't 'rocket science,' - it's about getting back to basic human instincts.
Presented by Jo Pearson, Senior Producer with ITN Productions' Industry News
16:00 How to create and deliver great video Leading associations are using video for informing, marketing and educating. But how do you plan and deliver great video? The best video content is produced with a clear purpose that helps to define the most appropriate production process and resourcing. This presentation will be a step by step walk-through of the practical and creative things you will need to consider, as you take advantage of this critical medium.
Martin Shepherdly, Managing Director, BeThere Global, the UK's leading partner for association webcasting and videos.
16:30 Exchange Session for detailed Q&A
17:15 Drinks reception
18:00 Close of event

Speaker Info

Jo Pearson is a Senior Producer with ITN Productions' Industry News Production Services team. For more than 20 years, she has written, produced and directed a wide range of broadcast documentaries, news and current affairs programmes and corporate films. Her work has included one-hour natural history and observational television documentaries, with subjects ranging from indigenous culture to urban lifestyles, extreme sports, gun control and the protection of wilderness. Trained as a newspaper and television journalist and producer, Jo has seen a sea-change in the power and the relevance of video story-telling for companies and organisations. Over the years, she has interviewed and worked on location with Prime Ministers, celebrities, actors and people in the street. She has extensive experience as a media trainer, and enjoys putting people at ease, and coaxing the best out of even the most inexperienced or reticent contributor. Jo was a senior prime time newsreader and presenter on Australian television for fifteen years. She has extensive experience in using dramatisation and reportage techniques to enhance corporate story-telling and create engaging bespoke training and marketing content.

Martin Shepherdly
Martin Shepherdly has worked in video production since it became commercially available in the early 1980s. Initially this was in the corporate world, producing video content for conferences, events and training purposes. In 2008 he co-founded BeThere Global, with the core purpose of providing associations with the services and consultancy needed to extend their reach in communications, marketing, and events, using video, and live / on-demand streaming. In 2016, he co-authored Remotely Engaging: How to reach new audiences by breaking out of the conference centre

This event is only open to members of the Association of Association Executives. Please register then join the AAE prior to attending the event. Join AAE (at no fee) before the event.


Once you have registered, Join AAE (at no fee) before the event.



Central Hall Westminster
Storey's Gate


Lucie Click

Host Venue

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