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Successful event webcasting
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Breaking out of the conference centre to expand your audience and create revenue potential.

When: Thursday 8 November
Where: Central Hall Westminster
Storey's Gate, Westminster
London, London  SW1H 9NH
United Kingdom
Contact: Lucie Click

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Breaking out of the conference centre to expand your audience and create revenue potential.

Date and time

Thursday, 8 November 2018, 15:00 to 18:00


Webcasting is a great way of sharing up-to-date and expert content that is unique to your association. Many associations are already finding this a practical way of reaching out to wider national or global audiences. After all, why limit yourself to the audience in the room? Where membership is widely disbursed, where travel time and costs are prohibitive or where a topic may not warrant a full day, a webcast can bring your audience easily accessible, valuable education and information. And webcasting can be monetized through sponsorship or subscription, allowing your association to build a revenue stream. Our webcasting experts will guide you through the A-Z of how to launch a successful webcasting programme and there will also be an association case study illustrating the potential. If you are keen to find out more, or are already webcasting and want to monetise, this seminar will answer your questions.

Who should attend

All association employees who work in events or training who are just getting started with webcasting to their members. Those with more experience may also find the seminar a useful update particularly if they are considering taking steps to monetize an existing webcasting service.


15:00 Tea, Coffee & networking on arrival
15:30 Welcome by the Chairman
15:35 7 steps to successful webcasting, featuring examples of how associations are benefiting
The following key topics will be described and illustrated by real-life examples.
  • Live, on demand or both?
  • Technical considerations at the venue
  • Digital rights
  • Live streaming services – the pros and cons
  • Controlling audience access
  • Program design
  • Question submission and interactivity
  • Revenue generation
Speaker: Martin Shepherdly and Paul Cook, BeThereGlobal and Liz Robson, Events Co-ordinator, Sedex
16:45 Exchange Session
Discuss & share your challenges
17:30 Networking & refreshments
Delegates will receive a complimentary copy of the book “Remotely Engaging: How to reach new audiences by breaking out of the conference centre”
18:00 Close of event

Speaker Info

Martin Shepherdly
Martin Shepherdly has worked in video production since it became commercially available in the early 1980s. Initially this was in the corporate world, producing video content for conferences, events and training purposes. In 2008 he co-founded BeThere Global, with the core purpose of providing associations with the services and consultancy needed to extend their reach in communications, marketing, and events, using video, and live / on-demand streaming. In 2016, he co-authored Remotely Engaging: How to reach new audiences by breaking out of the conference centre

Liz Robson
Liz, founder of Glorious 7 Events, has been a freelance Event Planner for a number of years, applying a creative spark to both corporate and private events. Her event deliveries span a broad range from conferences to TEDx events, AGM’s and award dinners. Liz’s experience in webcasting comes from her work with Sedex. Planning and managing their flagship annual conference (a 2 day event) which is webcast live to a global audience. Who are Sedex? They’re a global membership organisation dedicated to driving improvements in ethical and responsible business practices across global supply chains. One of the world’s leading organisations for helping companies manage responsible sourcing. They operate a collaborative online platform that allows their members to collect and share responsible sourcing data and identify risks in their supply chain. With over 50,000 members throughout the world, from some of the world’s largest brands and retailers to the small farms and factories who supply to them, across 35 major industry sectors. They have major brands amongst their membership such as Kelloggs, P&G, HSBX, LVMH, British Airways, M&S and Tesco.

This event is only open to members of the Association of Association Executives. Please register then join the AAE prior to attending the event. Join AAE (at no fee) before the event.


Once you have registered, Join AAE (at no fee) before the event.



Central Hall Westminster
Storey's Gate


Lucie Click

Host Venue

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