Up-scaling Your Annual Conference & Events Programme

09.30–17.00 BST, 29 April 2019 Etc Venues, Central London, UK Masterclass

Introduction

Conferences and events need developing in order to sustain and grow their value for members, their relevance to the sector, and revenue potential. They need re-invigorating and growing in order to break out of the "same old" approach.

Attracting a higher proportion of members is a challenge that associations must meet; more secure funding approaches are vital to avoid drastic revenue losses; growth of digital delivery is inevitable; and members expect "best-in-class" information, education, and networking from an association renowned as Thought Leaders.

This masterclass, specific for associations, is delivered by one of the UK's leading experts in conference growth with over 20 years of experience, including with associations, commercial conference organisers and publishers. Her hands-on experience in renewing events for both associations and media owners is formidable, and has added huge value and preventing huge losses.

Your events business can be secure, growing and recognised as the very best value by adopting what you will learn in this masterclass.

Who should attend?

The masterclass is for event strategists at Director, Head of Department and Executive Head of organisation level within societies, associations and federations.

Programme

The session is a full day, starting with coffee and registration at 9am. The day will be split by lunch and finish at 5.30pm. There will be two breaks, one in the morning and one in the afternoon.

09:00	Registration & Refreshments
09:30	Welcome, Introductions & Goals for the day
09:40	Growth models and scaling up your existing events Leveraging your business models and new revenue streams Sector knowledge, competitor analysis and research approaches Developing your value proposition Creating content and developing your programme
13:00	Networking Lunch
14:00	Effective working with committees and advisors Marketing investment for growth andfocusing for success Sponsorship: Bespoke & commodity approaches Partnerships that add real value and growth Resourcing your event growth and the effective events team
17:00	Close

The masterclass includes:

Course workbook
Practical examples
Case studies
Group work
Limited attendance to enable engagement with the tutor.

Delegate Fees

Early-booker (up to 22 March): GBP 445.00
Late-booker: GBP 555.00
Prices are subject to VAT at 20%

Masterclass Leader

Sasha Frieze has over twenty-five years' events industry experience as a producer of more than 1,000 world class events and as a Fellow of both The Chartered Institute of Marketing and The Royal Society of Arts, Sasha is committed to sharing her expertise with event strategists. She is a visiting lecturer in event management at The University of Westminster, London and judges events industry awards.

Sasha’s specific experience in the conference and events industry has led to consulting for clients including the AOP, the PPA, Incisive Media, UBM and Thomson Reuters, where she has shaped and curated premium content events.

Testimonials

“Sasha is the rare mix of creative and commercial brilliance. Her decades in the events business makes her a completely safe pair of hands. Sasha immerses herself in markets and sectors, unfailingly putting together event strategies and programmes packed with inspiring and informative speakers. She knows every detail of what constitutes a successful event, protecting both your brand and your profits.”

—Susanna Kempe, Group Marketing Partner, Brunswick, former CEO, EMAP, WGSN and WTG Events

“Sasha's work during our start-up phase helped us think about our organisation's provision of CPD training and events. This was a vital step in our business planning and enabled us to see the wood for the trees.”

—Professor Andrew Le Sueur - director of studies, Institute of Law, Jersey

“As Publisher of the Media Guardian I asked Sasha to help us extend the brand into commercial events, and was delighted with her strategic vision, commercial ideas and understanding of complex media companies.

The market mapping and strategy she presented guided us in ensuring that both our first and subsequent events were a commercial success and supported our brand values. I'm delighted to recommend Sasha, and fully intend to work with her again.”

—Melanie Welsh, Executive Planning Director, Havas Helia, former Publisher, Media Guardian

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