Conferences and events need developing in order to sustain and grow their value for members, their relevance to the sector, and revenue potential.  They need re-invigorating and growing in order to break out of the "same old" approach.

Attracting a higher proportion of members is a challenge that associations must meet; more secure funding approaches are vital to avoid drastic revenue losses; growth of digital delivery is inevitable; and members expect "best-in-class" information, education, and networking from an association renowned as Thought Leaders.


This masterclass, specific for associations, is delivered by one of the UK's leading experts in conference growth with over 20 years of experience, including with associations, commercial conference organisers and publishers. Her hands-on experience in renewing events for both associations and media owners is formidable, and has added huge value and preventing huge losses.


Your events business can be secure, growing and recognised as the very best value by adopting what you will learn in this masterclass.

Who should attend?

The masterclass is for event strategists at Director, Head of Department and Executive Head of organisation level within societies, associations and federations.


The session is a full day, starting with coffee and registration at 9am. The day will be split by lunch and finish at 5.30pm. There will be two breaks, one in the morning and one in the afternoon.

09:00 Registration & Refreshments
09:30 Welcome, Introductions & Goals for the day
  • Growth models and scaling up your existing events
  • Leveraging your business models and new revenue streams  
  • Sector knowledge, competitor analysis and research approaches
  • Developing your value proposition
  • Creating content and developing your programme
13:00 Networking Lunch
  • Effective working with committees and advisors
  • Marketing investment for growth andfocusing for success
  • Sponsorship: Bespoke & commodity approaches
  • Partnerships that add real value and growth
  • Resourcing your event growth and the effective events team
17:00 Close


The masterclass includes:

  • Course workbook
  • Practical examples
  • Case studies
  • Group work
  • Limited attendance to enable engagement with the tutor.

Delegate Fees

Early-booker (up to 22 March): GBP 445.00
Late-booker: GBP 555.00
Prices are subject to VAT at 20%