Harnessing digital and hybrid formats for surplus
This popular masterclass has been updated to ensure that you can only manage for surplus at this critical time, but also understand the options in the confusing world of digital and hybrid events.
Conferences and events are often the most significant revenue stream for associations and upskilling your teams’ knowledge and expertise at this critical time and in this complex area is a crucial step in securing the financial future of your association. Now more than ever, having skilled event professionals who can pivot your existing events to digital or hybrid, and create new events and event models can help underpin your revenue streams.
Our trainer, Sasha Frieze, distilled her decades in the commercial conference industry and advising associations and non-profits into and Events Masterclass delivered over two half-days. This masterclass uses eight building blocks to walk you and your team through the steps required to create strategic event plans and deliver your events at surplus:
- Bonus: what's different about virtual and hybrid events?
- Enhancing your sector knowledge
- Developing your value proposition: The Event Narrative Framework
- Show me the money: business models, budgets and surplus
- Creating content: developing your programme
- Managing your stakeholders: working effectively with committees and advisors
- Creating your audience: marketing investment for growth
- Sponsorship and partnerships: underwriting your surplus
- Bonus: introduction to event platforms
- Let’s talk team: resourcing your event growth and the effective events team
Whether you have one flagship event, a suite of smaller events, or a combination, this two-half day Masterclass will help you re-invigorate your events, break out of the "same old" approach and enhance your revenue potential.
Attracting a higher proportion of members to events is a challenge that every association must meet; members expect and deserve "best-in-class" information, education, and networking from their association, and secure funding approaches are vital to avoid drastic revenue losses.
This Masterclass, designed specifically for associations, is delivered by one of the UK's leading experts in conference growth with over 25 years of experience spanning associations and think tanks, commercial conference organisers and publishers. Her hands-on experience in renewing events for both associations and media owners is formidable, adding huge value and preventing substantial losses.
Your events business can be secure, growing and recognised as the very best value by adopting what you will learn in this Masterclass.
Who should attend?
The Masterclass is for event strategists at Senior Manager, Director, Head of Department and Executive Head of organisation level within societies, associations and federations.
The masterclass comprises two half-day sessions (please supply your own coffee!). We'll take advantage of group exercises and online collaboration tools. Come prepared to fully engage.
|PART 1: - THURSDAY 11 MARCH 2021|
|09:30||Welcome, Introductions & Objectives for the day|
Bonus content: Understanding digital and hybrid events
Enhancing your sector knowledge
Developing your value proposition
Show me the money: budgets, business models and surplus
Creating content: developing your programme
Summary review & Close
|PART 2: FRIDAY 19 MARCH 2021|
|09:30||Welcome, Introductions & Objectives for the day including a quick recap of Day One|
Managing your stakeholders: working effectively with committees and advisors
Creating your audience: marketing investment for growth
Sponsorship and partnerships: underwriting your surplus
Bonus: introduction to event platforms
Let’s talk team: resourcing your event growth and the effective events team
|12:30||Summary review & Close|
- Course workbook
- Practical examples
- Case studies
- Group work
- Limited attendance to enable engagement with the tutor
Early-booker (up to 11 February): GBP 455.00
Late-booker: GBP 495.00
Prices are subject to VAT at 20%