6 frameworks, checklists and strategies to achieve optimal sponsor and exhibitor sales.

Finding it increasingly difficult to close those sponsorship deals? Getting budget objections? Or just no response at all? Is your sponsorship revenue dwindling since the pandemic?

Event sponsorship has entered a new era post pandemic. Budgets are down. Expectations are up. Sponsors are looking for measurable activations that offer them leads, engagement and measurable results. 

In this new world, how do you rethink your event sponsorship strategies? What’s the most effective strategy to deliver results?

This practical hands-on Masterclass will teach you a series of frameworks so that you can:

  • Understand the difference between a commodity and consultative sell
  • Know when in the sales process to share sponsorship pricing
  • Explore multi-year sponsorship engagement
  • Know when to set up a call and when to stick with email
  • Understand who the real decision-maker is when it comes to signing off sponsorship deals
  • Pay to play? Do you include speaking opportunities or not?

Give your team the tools and frameworks to create sponsorship strategies and sales tools that help make your event super-sponsorable. 

Learning outcomes
  • Know who to target and how to reach them
  • Understand how to create a sponsor and exhibitor marketing plan
  • Have clarity on what to include if your sponsor and exhibitor sales plan
  • Understand the must-include elements for your Sponsorship Sales Deck
  • Create bespoke sponsorship packages that deliver what your sponsors need
Who should attend

Events strategists, Managers, Directors, Heads of Department and Executive Heads, of Associations, Societies, Federations and all membership organisations

What's included
Elements Included
Tutoring & presentation
Access to the recording post event
Discussion forum for tutor and delegates 
CPD Value

This masterclass is awarded 3 hours / 180 minutes of Continuous Professional Development time.

Enrolment Fees
Type Fee
Member 445.00
Subscriber 495.00
For all six Playbook Masterclasses 1995.00

Prices are in GBP and subject to VAT at 20%


If you have three or more people to attend one masterclass, or one person to attend three or more masterclasses, you will receive 10% discount for all these delegates.

To arrange this contact [email protected]