6 models, checklists and frameworks to ensure effective pricing and budgeting for profitable and successful events.

Concerned about how to get your delegate pricing right? How do you price online events? How do you fine-tune sponsorship packages so that they’re both attractive and achievable? How do you create effective event budgets? How do you ensure that your team are engaged in the budget – target spend as well as target income?

However successful your event content creation, marketing plans and sponsorship sales, the bottom line is the bottom line. 

This practical hands-on Masterclass will teach you a series of event budgeting strategies and frameworks so that you can:

  • Establish your budget objectives; break-even, surplus, or cost-based?
  • Understand event pricing strategies to maximise your budget and attendance
  • Learn how to hard-wire sustainability into your event budgets
  • Negotiate effectively with venues and know what your bottom-line is
  • Understand what proportions of your budget to spend on marketing and sponsorship acquisition

Give your team the tools and frameworks to ensure that your budget and pricing model is realistic, watertight and achievable. 

Learning outcomes
  • Effective models for delegate pricing and sponsorship pricing
  • Establish how to calculate your event ROI
  • Strategies for re-forecasting surplus
  • How to track your marketing activity so that the budget is maximised
Who should attend

Events strategists, Managers, Directors, Heads of Department and Executive Heads, of Associations, Societies, Federations and all membership organisations

What's included
Elements Included
Tutoring & presentation
Access to the recording post event
Discussion forum for tutor and delegates 
CPD Value

This masterclass is awarded 3 hours / 180 minutes of Continuous Professional Development time.

Enrolment Fees
Type Fee
Member 445.00
Subscriber 495.00
For all six Playbook Masterclasses 1995.00

Prices are in GBP and subject to VAT at 20%


If you have three or more people to attend one masterclass, or one person to attend three or more masterclasses, you will receive 10% discount for all these delegates.

To arrange this contact [email protected]