Social media is one of the first places people will go to research your association, learn about your values, and see what other people are saying about you. Whether it be prospective members, suppliers or stakeholders that are visiting your social channels, it is paramount that your social media activity reflects the overall objectives of your association.

In this masterclass, we will give you the knowledge, skills, and confidence to develop a social media strategy that specifically supports your association’s objectives, by selecting the right channels and creating relevant and engaging campaigns.

Whatever your goals with social media activity, you need to work backwards and consider all of the steps you need to take to reach your objectives and see the return on investment. This masterclass will show you how to set your goals and create a strategy that aligns with your association.

Who should attend?

Directors and senior managers of associations who have invested time and money in digital marketing. Maybe it didn’t go as well as you expected or you would like to be more organised – we can help!


The session is a full day, starting with coffee and registration at 9am. The day will be split by lunch and finish at 5.30pm. There will be two breaks, one in the morning and one in the afternoon.

09:00 Registration & Refreshments
09:30 Welcome, Introductions & Objectives for the day
09:40 Getting started with your 2020 strategy
  • ​​​​​​Setting your goals for 2020
  • The role of digital marketing strategy in relation to your wider strategy

The Customer Journey

  • What is the customer journey?
  • Know who your audience is and how to target them
  • What hurdles should you look out for?
  • Understanding your customer better to make more money
  • Using Google Analytics to understand where your audience comes from
13:00 Networking Lunch

Hands On: The SocialB Strategy

  • Work with our trainer through our tried and tested strategy document and how you can create a reliable yet flexible winning strategy


  • Creating goals, milestones and measuring your success against these
  • What should you be reporting on?
  • Creating monthly reports that help make informed decisions
17:00 Summary review & Close


The Masterclass includes:

  • Course workbook
  • Practical examples
  • Case studies
  • Group work
  • Limited attendance to enable engagement with the tutor.

Delegate Fees

Early-booker (up to 29 February): GBP 455.00
Late-booker: GBP 555.00
Prices are subject to VAT at 20%