Social media is one of the first places people will go to research your association, learn about your values, and see what other people are saying about you. Whether it be prospective members, suppliers or stakeholders that are visiting your social channels, it is paramount that your social media activity reflects the overall objectives of your association.
In this live-online masterclass, we will give you the knowledge, skills, and confidence to develop a social media strategy that specifically supports your association’s objectives, by selecting the right channels and creating relevant and engaging campaigns.
Whatever your goals with social media activity, you need to work backwards and consider all of the steps you need to take to reach your objectives and see the return on investment. This masterclass will show you how to set your goals and create a strategy that aligns with your association.
Who should attend?
Directors and senior managers of associations who have invested time and money in digital marketing. Maybe it didn’t go as well as you expected or you would like to be more organised – we can help!
This online live-masterclass is in two 3-hour parts, on separate days (Tuesday 2 February) between 10:00 Hrs - 13:00 GMT (Tuesday 9 February)
|PART 1: TUESDAY 2 FEBRUARY|
|10:00||Welcome, Introductions & Objectives for the day|
|Getting started with your 2021 strategy
The Customer Journey
Summary review & Close
|PART 2: TUESDAY 9 FEBRUARY|
|10:00||Welcome, Introductions & Objectives for the day including a quick recap of Part One|
Building Your Social Media Strategy
Measurement & Reporting
|13:00||Summary review & Close|
By the end of this online live-masterclass series you will have created a first prototype social media sheet.
The Masterclass includes:
- Course workbook
- Practical examples
- Case studies
- Group work
- Tutor's slides (after the session)
Early-booker (up to 12 January): GBP 395.00
Late-booker: GBP 495.00
Prices are subject to VAT at 20%