Social media is such an effective channel to reach existing members and new audiences, and the power of social is only growing. Whether you are already using social media, or would like to adopt a more structured approach, this masterclass will help you plan and implement effective social media campaigns in line with your Associations goals.

This masterclass is full of opportunities to interact with the trainer live and ask any questions you may have during the training and after.

Every social media campaign should have clear objectives, and each decision about the creative messaging, targeting and timing of campaigns should link back to your objectives. 

You may want to use social media campaigns when leading up to key annual events, or when launching new services for your members, or when membership is coming around for renewal. That purpose is at the heart of how you should then plan and implement your social media activity. 

In this masterclass, you will learn a seven-step process that we have devised to help you with the end-to-end process of a social media campaign. You will learn how to develop a strong, joined-up approach to your social media campaigns which in turn will have multiple benefits, greater trust and experience with your Association, and stronger Return on Investment (ROI). 

Masterclass Content:
Strategy
  • 7 steps of the campaign process – From planning to feedback
  • Setting campaign objectives
  • Identifying the best social media platforms for your campaign
  • How to determine budgets and campaign spending
  • Developing your key campaign messages
Implementing Your Campaign
  • How to create a content calendar
  • Time planning for you (and your team) – essential to deliver a successful campaign
Measurement
  • Campaign measuring tools available
  • What should you be measuring?
Who is this for?
This masterclass is suitable for anyone linked to social media campaigning from membership teams, to events and conferences, training, or marketing and communications professionals.

This masterclass is suitable for anyone within an Association who wants to learn how to approach social media campaigns the right way from the start.  
What's included
Elements Live
Presentation live
Reflection & discussion
Workbook
Access to the recording post event
Discussion forum for tutor and delegates 
Enrolement Fees
 
Members 275.00
Subscribers 325.00
AMCs, PCOs & Event Management companies 325.00
Associate Members 275.00

Fees are in GBP, subject to 20% VAT and payment is only by card.