Do your association events need reimagining? This complimentary seminar is designed to guide you through the thorny issues of creating both profitable and transformative events.

There’s a lot to think about, for CEOs, event directors, and event teams. How do you design your event so that it delivers a transformation? Can you map your sector to dig deeper into your sponsorship and delegate markets? How do you design an annual event calendar that delivers your association’s objectives? How have event formats changed post-pandemic; in-person, digital, or hybrid? And event design – how do you create memorable, meaningful moments as part of your events?

This seminar will consider these 6 questions and give you food for thought to take back and explore with your team(s):

  1. How do you design your event so it’s genuinely transformative; for your association, your sector and your delegates?
  2. How do you attract and retain event sponsorship in the post-pandemic world?
  3. Marketing – how do you keep your delegates engaged?
  4. How do you curate your audience so all the right people are in the room?
  5. Delivering your association objectives – how do you hard-wire them into your event design?
  6. In-person, digital or hybrid?

The topics above are covered in more detail in the 3hr Masterclasses: 
Mapping your event market to deliver profitable events
The Event Strategy Playbook

How to Book

Members and Subscribers: click on the "Book now" button at the top right of this page.
Non Members or Subscribers: register for free here and then book.

Delegate Fees

Type Fee
AAE Association Members No fee
AAE Association Subscribers No fee
PCO/ AMC Subscribers £40
Associate Members No fee

Fees are in GBP, subject to 20% VAT and to be paid by card on booking. 


A recording of the seminar is available to members only in the Resource Centre, from approximately 48 hours after the event, and subject to successful recordings.


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