Laying great Search Engine Optimisation (SEO) foundations will allow your target audiences to find you at the right time, instead of you chasing them down.
Search is such an important digital channel for any business. Where is one of the first places you turn if you have a question, or you want to find some information? You go to a search engine, and you type in a word or a phrase, and scroll through various websites.
Using tools like Google has become a daily habit for most of us, so for businesses this is a great opportunity to get found online by people searching for what they want and need.
Having said that, SEO is not an overnight marketing technique, and it takes time to optimise various aspects of your website and content to start ranking higher. Not only that, but search engines are also frequently evolving and updating, so businesses need to keep up.
This masterclass will introduce you to the benefits of SEO and actions you can take to boost your rankings and appear higher up in Google, as well as how you can incorporate SEO as a core long-term digital marketing channel for your business.
Content
- What are search engines looking for?
- Finding and choosing the right keywords
- On page factors – how to optimise your pages and content
- Link building best practices
- Tips for keeping up with SEO changes/updates
Who this is for
SEO fundamentals are important for anyone creating online content or managing the website and digital channels for your Association.
If you plan, write or create online content, making sure your content is SEO friendly will help ensure that the right people find your content.
SEO can be hugely important for people finding you for the first time, for example, new potential members. When we have a problem or a question, we often turn to search engines. What does that mean for you? Being higher up in the search engines for key search terms means more people are likely to find and engage with your Association.
Whether you have any existing knowledge of SEO or not, this is a straight-talking, jargon free session and our trainer will guide you through the essentials you need to know, whatever your role in the organisation.
What's included
| Elements | Live |
| Presentation live | ☑ |
| Reflection & discussion | ☑ |
| Workbook | ☑ |
| Access to the recording post event | ☑ |
| Discussion forum for tutor and delegates | ☑ |
Enrolement Fees |
|
| Members | 275.00 |
| Subscribers | 325.00 |
| AMCs, PCOs & Event Management companies | 325.00 |
| Associate Members | 275.00 |
Fees are in GBP, subject to 20% VAT and payment is only by card.