Given the speed with which industries and professions are evolving nowadays, associations need to be adaptive. In this interactive online seminar we will look at how associations can re-evaluate their strategies and activities to better represent and support their members.
This session kicks off with a talk by Raisa McNab from the Association of Translation Companies looks at how to re-evaluate advocacy strategies, by focusing on the personal relationships that underly advocacy campaigns.
Following this, William Surman from Food Drink Europe will look best practises for rebranding and repositioning an association.
This session is open to all association professionals. Join the discussion and share your views.
For your best engagement, the event is held in an online video meeting style
Re-evaluating advocacy strategies, by focusing on the personal relationships that underlie advocacy campaigns
The Association of Translation Companies’ CEO Raisa McNab explores these questions through a case study focusing on public sector procurement of language services in the United Kingdom.
Rebranding and repositioning
Re-evaluating membership strategies: How digital can add value to membership and re-energize members
Digital engagement, at its core, is all about creating and building stronger relationships with online community members and supporters. How can it help associations not only build their online communities but reach new members and add value to membership?
Using the experience of the International Seed Federation (ISF) and other associations, we explore the big and small steps that associations can take to start or improve their own digital engagement strategies to re-energize their members.
|12:00||Speaker Panel: Questions from the chair and delegates to the speakers|
How to Book
To book on this event, register as a subscriber or member (both at no fee) and then click on the "Book now" button.
|AAE Association Members||No fee|
|AAE Association Subscribers||No fee|
|PCO/ AMC Subscribers||£40|
|Associate Members||No fee|
Fees are in GBP, subject to 20% VAT and to be paid by card on booking.
A recording of the seminar is available to members only in the Resource Centre, from approximately 48 hours after the event, and subject to successful recordings.