Collaboration among people that come from diverse backgrounds is a key success factor for organisations that wish to stay relevant and increase their dynamism. But how can associations increase their diversity to become more relevant?

In this interactive online seminar, we will look at the question of diversity and inclusion from two angles, how to stimulate diversity in the sector that an association represents, and how to engage effectively with younger audiences within an association’s membership. 

The seminar kicks off with a talk from Alain Mulder from the Institute of Management Accountants. He’ll speak about how his association launched an ambitious research project on driving Diversity and Inclusion in the Finance Profession. Following this, Sofia Iqbal from the Stockholm International Water Institute looks at how associations themselves can become more diverse by engaging with younger audiences.  Then Bernadette Rogers, General Manager, of the European Pharmaceutical Marketing Research Association continues the theme, by speaking about how her association has analysed what younger people are looking for from a membership body.

This seminar is open to all association professionals. We encourage you to join the discussion and share your views. 

For your best engagement, the event is held in an online video meeting style.


11:00 Welcome

Diversifying talent in Europe: A Critical Imperative to Achieve Transformational Outcomes
Alain Mulder, Managing Director Europe, Insitute of Management Accountants

The Institute of Management Accountants and International Federation of Accountants, with the support of their global research partners and research advisors, conducted regional diversity, equity, and inclusion (DE&I) research in Europe with three primary demographic focus areas: gender, LGBTQIA orientation, and ethnicity.  More than 3,000 survey respondents self-identified as current or former members of the accounting profession in Europe and varied in experience level, country, and age.
Research findings included in this report can help drive more diverse, equitable, and inclusive business environments and remedy DE&I gaps identified in this study, not only in the accounting profession but in any organization.

  • DE&I in the profession: A Holistic View
  • A closer Look at specific countries in Europe
  • Diversity, Equity, and Inclusion: The Future of the Profession
  • Driving Change
  • The Diversity & Inclusion Jump-Start Kit

To further support our members and D&I initiatives within the management accounting community, IMA has gathered its best internal practices and created this Diversity & Inclusion Jump-Start Kit to educate and guide organizations through DE&I implementation. If your agenda includes improving your organization’s DE&I focus, this kit will help you recognise and enhance strengths and opportunities and assess and mitigate threats and weaknesses pertaining to DE&I.


Fostering diversity at association events for a bigger cause
Sofia Iqbal MBA, Head of Programme & Team Lead, Stockholm International Water Institute

Why it’s important to engage and empower women and youth. The youth of today are the leaders of tomorrow. Contributing to a smooth and continuous succession should therefore be a priority, to combine experience with fresh perspectives – and to do this, it is key that we not only invite, but include female and young professional voices.

  • Benefits/Advantages with a diverse audience (gender, age & cross sector)
  • Challenge your community: examples of tools that can be introduced, successful cases
  • Expanding your reach, partnering up with organizations that empower youth and gender equality
  • Creating events, side activities/a space for youth such as social activities, job fairs etc

Making associations relevant to more diverse audiences
Bernadette Rogers, General Manager, European Pharmaceutical Marketing Research Association

Young Professionals: as an Association it is important to engage with those entering our industry and subsequently working their way up the career ladder. However these members are very busy – they probably have very full time jobs and they need to augment their skill set as they look for career moves and promotions. As a smaller staffed Association, it can be a challenge to engage with this audience and to understand what these Younger Professionals are looking for from a membership body.

12:05 Speaker Panel: Questions from the chair and delegates to the speakers

How to Book

To book on this event, register as a subscriber or member (both at no fee) and then click on the "Book now" button.

Delegate Fees

Type Fee
AAE Association Members No fee
AAE Association Subscribers No fee
PCO/ AMC Subscribers £40
Associate Members No fee

Fees are in GBP, subject to 20% VAT and to be paid by card on booking. 


A recording of the seminar is available to members only in the Resource Centre, from approximately 48 hours after the event, and subject to successful recordings.

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