Unlock the secrets to creating event that stand out as a brand in crowded market!

Join us for a 60-minute online seminar, where you will learn practical approaches, best practices and new ideas to take your events from good to great. You will learn how to develop a strong event brand that connects with your target audience and reflects your association's vision and advocacy objectives. The speakers will guide you through key concepts and real-life examples, and you'll have the opportunity to ask questions and share your own insights with other association executives.

This engaging online seminar is an ideal opportunity for association executives looking to elevate their events and make them a true reflection of their organization's goals and values.


12:00 Introduction
12:05 Can your events be viewed as products of your association’s brand and if so, what does asset management have to do with your event?
Pieter Swart

How to position your event as a brand with a UVP (Unique Value Proposition)?
Katherine Anchorena 

Events, there a thousand a year, but how do event organisers and marketing specialists help their event stand out and differentiate from competitors? Creating a brand around a yearly event is key to creating recognition and top of mind awareness and highlighting its UVP will help customers choose/remember that event over others.

In this session, you’ll see some examples of successful conferences that promotes a brand and a UVP and you’ll learn some tips on how to implement this in your own association

12:35 Speaker Panel: Questions from the chair and delegates to the speakers

How to Book

To book on this event, register as a subscriber or member (both at no fee) and then click on the "Book now" button.

Delegate Fees

Type Fee
AAE Association Members No fee
AAE Association Subscribers No fee
PCO/ AMC Subscribers £40
Associate Members No fee

Fees are in GBP, subject to 20% VAT and to be paid by card on booking. 


A recording of the seminar is available to members only in the Resource Centre, from approximately 48 hours after the event, and subject to successful recordings.