8 areas to address your objectives, members' expectations, and budget requirements

So your association has made the choice to go hybrid. Whatever the reasons – enhanced geographical reach, delegate and sponsor choices, some sustainability benefits, members’ uncertainty about travel, you have to deliver it. 

Where do you start? It can feel overwhelming - the pandemic has changed almost everything we know about events, community, connection and learning.

Our trainer, Sasha Frieze, distilled her decades in the commercial conference industry and advising associations and non-profits into an Events Masterclass delivered over two 3-hour sessions. 

This masterclass will help you get clarity on considering the options and formulate a plan of action. 

Who should attend?

The Masterclass is for event strategists at Senior Manager, Director, Head of Department and Executive Head of organisation level within societies, associations and federations.


The masterclass will be held in two 3-hour sessions split with a 1-hour lunch break (please supply your own coffee & lunch!). We'll take advantage of group exercises and online collaboration tools. Come prepared to fully engage.

09:30 Welcome, Introductions & Objectives for the day

What is a hybrid event?

  • Hybrid models
  • Model complexity

Benefits of hybrid

  • Participant motivation 
  • Sustainability
  • Budget 

Which audience do you privilege?

  • Online
  • Offline

Budgeting for hybrid

  • Venue(s)
  • Catering
  • AV
  • Production
  • Virtual platform 
  • Staffing 


  • Delegates
  • Sponsorship
  • Differentiating online and offline? 


  • Online
  • Offline 
  • Video 


  • Online / offline?
  • Curating content for digital?
  • Content life post-event 

Event design 

  • What’s the purpose – Event Narrative Framework 
  • Engagement design
  • Content design 
  • What is the experience?

Summary review & Close

Masterclass includes

  • Course workbook
  • Practical examples
  • Case studies
  • Group work
  • Limited attendance to enable engagement with the tutor

Delegate Fees

Early-booker (up to 22 February): GBP 495.00
Late-booker: GBP 595.00
Prices are subject to VAT at 20%