7 areas to help plan and produce your virtual event

If you are sticking with digital – for whatever reasons; greater geographical reach, delegate accessibility, sustainability benefits, members’ uncertainty about travel - you need to create engaging events that continue to deliver member and sponsor benefits. 

How do you take what we’ve learned over the past two years to create engaging, accessible, meaningful events? Where do you start? It can feel overwhelming - the pandemic has changed almost everything we know about events, community, connection and digital learning.

Our trainer, Sasha Frieze, distilled her decades in the commercial conference industry and advising associations and non-profits into an Events Masterclass delivered over two half-days. This masterclass uses eight building blocks to walk you and your team through the steps required to create strategic event plans and deliver your events at surplus:

This masterclass will help you get clarity on considering the options and formulate a plan of action. 

Who should attend?

The Masterclass is for event strategists at Senior Manager, Director, Head of Department and Executive Head of organisation level within societies, associations and federations.


The masterclass will be held in two 3-hour sessions split with a 1-hour lunch break (please supply your own coffee & lunch!). We'll take advantage of group exercises and online collaboration tools. Come prepared to fully engage.

09:30 Welcome, Introductions & Objectives for the day

Benefits of Digital

  • Sustainability
  • Budget
  • Geographical reach

Technology choices

  • ​​​​​​Platforms
  • Engagement

Budgeting for digital

  • AV
  • Production
  • Virtual Platform


  • Delegates
  • Sponsorship


  • Online
  • Live studio(s)
  • Video

Content for Digital

  • Curating content for digital?
  • How do people learn online
  • Content life post-event

Event design

  • What’s the purpose – Event Narrative Framework 
  • Engagement design
  • Content design 
  • What is the experience?

Summary review & Close

Masterclass includes

  • Course workbook
  • Practical examples
  • Case studies
  • Group work
  • Limited attendance to enable engagement with the tutor

Delegate Fees

Early-booker (up to 25 January): GBP 495.00
Late-booker: GBP 595.00
Prices are subject to VAT at 20%