Introduction
Introduction

Engage 19 provides membership executives with a wealth of new ideas, fresh approaches and re-visits common problems in their quest for greater membership engagement.

Benefits of attending

  • Hear the details of a transformation case study leading to a change in price structure and a reduction in member benefits
  • Participate in an interactive workshop with peers from similar types of associations
  • Understand how events can be a key factor in enhancing member engagement
  • Enrich your knowledge of key membership engagement areas including strategies for engaging successfully with students and early-career stage members
  • Find out about the “growing pains” of an association that has enjoyed a rapid rise in membership numbers
  • Gain insight into the process of building effective members’ forums and how this improves engagement
  • Hear how an account management approach can strengthen the relationships between members and the association
  • Appreciate the benefits of taking a more local approach towards membership engagement
  • Hear about successful volunteerism in two associations with very different approaches and their successes
  • Discuss the issues around engagement of longer-term members who are the “bread and butter” of associations but may be overlooked
  • Network with likeminded membership professionals to share ideas and experience

Who should attend?

Engage 19 is designed for:

  • Heads of Membership, Membership Directors & Directors in larger associations
  • Membership Managers & Officers
  • Executive heads, CEOs and Managing Directors who manage membership in smaller organisations
  • Association Managers
  • Membership managers and officers
Agenda
Agenda

Sorry, no sessions were found matching your filters.

9.00 AM
Collect your badge, network with your peers and visit the association business partners.
9.25 AM
The chairman will welcome delegates, introduce the conference theme and explain the day’s format.

Speakers

Andy Burman

Chief Executive
British Dietetic Association

9.30 AM

What prompted the Agile Business Consortium (ABC) to revisit membership strategy and structure in the last year.  By surveying members, the association was able to get a true picture of what members valued or didn’t value; under-used or ignored benefits and other factors leading to the restructure and transformation.

  • What the membership survey revealed and what actions it set in motion
  • Why ABC has recently re-launched a membership offering at a lower price
  • What did ABC learn about the value and take-up of member benefits
  • How will ABC's new CRM system allow them to roll out further benefits and what they will be
  • How members have responded to the new structure - initial feedback

Speakers

Rachel McLinn

Head of Membership
Agile Business Consortium

10.00 AM

David Douglas, founder of Membership Matters, reveals how the sector is embracing member segmentation, and the transformative effects it can have on membership recruitment, retention and engagement.

Membership Matters is a leading membership research and consultancy business whose clients include The Royal British Legion, Chambers of Commerce, Resolution, and RIBA  

The workshop will cover:

•    Member segmentation, what’s new?
•    The dangers of poor member segmentation
•    Forget ‘clicks’ and ‘categories: What member segmentation should look like. 
•    How segmentation can create propositions that deliver long-term loyalty.
•    How your organisation can segment to improve perceived performance in delivering core purpose, value-driven marketing and CRM / digital transformation.

Speakers

David Douglas

Association Consultant and Trainer
Membership Matters

11.00 AM

Delegates will report back their ideas and findings from their group work session.

Speakers

David Douglas

Association Consultant and Trainer
Membership Matters

11.30 AM
Enjoy a hot drink and meet your fellow delegates, speakers, conference sponsors and exhibitors.
12.00 PM

Until a year ago, CIWM had not actively marketed membership relying on high renewal rates to maintain its sector position.  The need for modernisation coincided with the tipping point of The Blue Planet (television programme) and a massively increased public and governmental awareness of the critical role of modern waste management. The Institute restructured, modernised and recognised the need to reach out to attract new members involved in the emerging Circular Economy as well as engage with long-term members.  This session will explore

  • How the changing world of resource and waste management inspired a whole new strategy
  • The reasons for recruiting a wider membership despite high renewal rates 
  • The development and re-launch of the magazine as an environmentally excellent product activating greater member interest and engagement
  • Building on the concept of the Circular Economy for branding and to reposition CIWM as modern and relevant for its stakeholders
  • Launching a new member Knowledge Centre website as a valuable member benefit
  • Localisation of membership groups to increase engagement
  • The impact of the new members  network on existing and new members as an engagement tool

Speakers

Paul Sloggett

Head of Member Engagement
Chartered Institution of Wastes Management

12.45 PM

Digital transformation has overtaken engagement as the zeitgeist aspiration. While most organisations want to achieve this, many can be nervous, anxious or even battle-weary when they think about how to achieve the vision. As the digital industry matures, clients can come with ‘baggage’ when they consider new projects.

Alex Skinner looks to debunk myths and rekindle the pioneering spirit of what digital solutions can give you and your members. He will consider some of the barriers to embarking on projects and put forward solutions outlining how they can be overcome.

Hear how digital ambitions can be realised when projects are well defined, discussed and developed from the get-go. Get tips and insights as to how you, your teams and organisations can be more effective and strategic in your approach to content development, measuring, reporting and more.

Understand what processes can support you and your team to deliver and consider what testing and refining can achieve. Let your systems serve your needs as Alex explores how integration can fuel, rather than fudge, development.

Find out how collaboration can work more effectively, so that you bring people in at the right moment and communicate more effectively.

Leave this talk with the confidence that your digital aspirations are attainable.

Speakers

Alex Skinner

Managing Director
Pixl8 Group

1.15 PM
Enjoy a light lunch, network and visit the Association Business Partners exhibiting.
2.00 PM

Join experts for briefings on important issues, approaches and policies for 10-15 minutes followed by questions and discussion, at round tables. 

  • How to create an authentic story that improves trust and shares knowledge.
  • Viewers retain 95% (source- Associated press) of a message when they watch it in a video compared to 10% when reading it in text.
  • Where should an Association start with video content?
  • ITN will create Broadcast quality content with global recognized correspondence & reporters without any financial commitment from them.
  • 90% of consumers (source-Forbes) claim a video will help them make a decision what does your current content do for you?

Speakers

Vanessa Hurst

Head of Production
ITN Productions

Many associations are now appreciating the value of reaching an audience beyond the confines of the meeting or conference room, by live streaming their events. This works particularly well where time and travel costs prohibit attendance, but where key information and messages need to be delivered or where important topics require immediate member input. But, if the remote audience are just passive viewersand not actively participating, then they might just as well watch a video on demand.  Active participation is the first step to longer-term engagement by members, who may otherwise feel out of the loop or not valued or consulted.    

The added value of live streaming is in the opportunity for remote delegates to become actively involved and creates greater inclusivity across the whole membership body.

In more than 10 years of live streaming events, Martin has explored many different methods of enabling remote delegates to interact. (He has even written a book on the subject.) 
In this briefing Martin will reveal some tips and tools to help you fully engage remote delegates in your webcasts.

Speakers

Martin Shepherdly

CEO
BeThere Global

Let’s get social! Learn about building a content strategy, and how to boost your social media marketing. Hear about successful case studies, and get ideas for your association. Understand the power of influencer marketing, and how you must surround yourself with the right people for successful engagement.

Speakers

Johnny D. Martinez

Head of Marketing & Business Development
Shocklogic

This briefing will focus on the importance of a joined-up strategy to drive some of the practicalities for engaging your members.

We will consider:

  • Collecting and maintaining the right data about members, customers and prospects
  • Fusing research and tacit data to enrich the analysis
  • Applying classic analysis techniques to drive dynamics for member journeys and relevant personalisation

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

We all need leaders and stars within our associations. But the challenge is where to find new ones? Fresh talent is sometimes hard to find and hard to develop. Young members provide great opportunities to identify, recruit and nurture rising stars and future leaders.

This session provides an opportunity to share ideas and best practice.

It provides insight into ways you can encourage young members to:

  • Be involved with social media
  • Be advocates for your brand
  • Be active members and recruit even more members
  • Become leaders alongside more experienced members
  • Join your leadership development programmes, and
  • Help drive your association to better things

Speakers

Andy Burman

Chief Executive
British Dietetic Association

2.25 PM

The crash course will run from 2.30pm to 3.30pm along side the roundtable discussions

 

Participants will learn about:

  • How to add to the member experience through personalised content in e-Newsletters & bulletins and website dynamics
  • Directing engagement through relevant propositions and guided selling with CRM and membership systems
  • Approaches to collecting data and applying segmentation and profiling for tailoring the message
  • How a rules-based communication process can be applied it to the member ‘journey’ and take away strategic concepts which can be implemented in their own organisations

Speakers

Michael Collins

Managing Consultant
Database Marketing Counsel

2.30 PM

Hear how various membership execs have identified and improved key aspects of member recruitment and engagement.

Delegates select two sessions to attend - each runs twice for 30 minutes.

 

No description provided

Speakers

Katie Springham

Membership Development Executive
Royal Society of Chemistry

No description provided

Speakers

Caron Fassetta

Head of Membership & Information Management
The British Parking Association

No description provided

Speakers

Frances van Klaveren

Regional Activities Manager, Eastern Hemispehere
The Society of Petroleum Engineers - Europe Office

  • The IOP’s CPD policy
  • Commitment to our members
  • Current offering
  • Challenges we’re currently facing
  • Strides the IOP is undertaking to get its members to engage with CPD

Speakers

Vishanti Fox

Careers and CPD Manager
Institute of Physics

No description provided

Speakers

Sarah Woodford

Head of English Regions
Royal Town Planning Institute

3.00 PM

Hear how various membership execs have identified and improved key aspects of member recruitment and engagement.

Delegates select two sessions to attend - each runs twice for 30 minutes.

 

No description provided

No description provided

No description provided

  •  The IOP’s CPD policy
  • Commitment to our members
  • Current offering
  • Challenges we’re currently facing
  • Strides the IOP is undertaking to get its members to engage with CPD

No description provided

Speakers

Sarah Woodford

Head of English Regions
Royal Town Planning Institute

3.30 PM
Network with your fellow delegates and engage with the association business partners exhibiting.
4.00 PM
A case study from the British Dietetic Association

Speakers

Camilla Durrant

Head of Membership
British Dietetic Association

Carlena Probert-Baulch

Volunteer Officer (Groups and Branches)
British Dietetic Association

4.20 PM

A case study from the Royal Society of Biology

 

Speakers

Rachel Lambert-Forsyth

Director of Membership and Professional Affairs
Royal Society of Biology

4.40 PM
Discuss how you can apply what you have learnt and share these with the room.
5.00 PM

PANELLISTS DISCUSS

It’s easy to be excited about engaging with younger members or recruiting new members. But what about those who have been with the association for many years, who may be in the middle years of their career and who are the “bread and butter” of your association.

  • What are associations doing to keep these long-term members involved and engaged?
  • Loyal members have an important role to play as advocates and volunteers. Are associations making the best use of this significant, but often overlooked group?
  • How should associations be communicating with them about career-appropriate benefits, volunteering or other activities?

Speakers

Sarah Beacock

CEO
Nuclear Institute

Rachel Lambert-Forsyth

Director of Membership and Professional Affairs
Royal Society of Biology

Amy Pearce

Registration Manager
Institute of Physics

5.30 PM

Summary and closure of the conference.

 

Speakers
Speakers

Sarah Beacock

CEO
Nuclear Institute

Andy Burman

Chief Executive
British Dietetic Association

Michael Collins

Managing Consultant
Database Marketing Counsel

David Douglas

Association Consultant and Trainer
Membership Matters

Camilla Durrant

Head of Membership
British Dietetic Association

Caron Fassetta

Head of Membership & Information Management
The British Parking Association

Vishanti Fox

Careers and CPD Manager
Institute of Physics

Vanessa Hurst

Head of Production
ITN Productions

Rachel Lambert-Forsyth

Director of Membership and Professional Affairs
Royal Society of Biology

Johnny D. Martinez

Head of Marketing & Business Development
Shocklogic

Rachel McLinn

Head of Membership
Agile Business Consortium

Amy Pearce

Registration Manager
Institute of Physics

Carlena Probert-Baulch

Volunteer Officer (Groups and Branches)
British Dietetic Association

Martin Shepherdly

CEO
BeThere Global

Alex Skinner

Managing Director
Pixl8 Group

Paul Sloggett

Head of Member Engagement
Chartered Institution of Wastes Management

Katie Springham

Membership Development Executive
Royal Society of Chemistry

Frances van Klaveren

Regional Activities Manager, Eastern Hemispehere
The Society of Petroleum Engineers - Europe Office

Sarah Woodford

Head of English Regions
Royal Town Planning Institute

 

Venue & Hotels
Venue & Hotels
The Event is hosted by ETC Venues Fenchurch Street.

 

Location

8 Fenchurch Place
London
EC3M 4PB

Google Map

Local Hotels

If you need a hotel select from the recommended ones below

Local Hotels

Options & Fees
Options & Fees

The Conference is open to employees of Associations, Societies, Federations and other membership organisations.

Very Early Booker

Valid up to 30 April 2019: £345.00 plus VAT

Early Booker

Valid 1st - 31st May 2019: £395.00 plus VAT

Standard

Valid after 31st May 2019: £445.00 plus VAT