This Seminar provides you important advice on how associations are increasing member engagement.

In this 90-minute interactive online seminar, you will gain practical advice, knowledge of best practices and new ideas from other associations that will enable you to improve the value of your association to your community.

The session includes speakers from two associations to provide different perspectives on the topic. The AAE facilitator will question the speakers on key points from their presentations, and then you can ask speakers your own questions.

For your best engagement, the event is held in an online video meeting style.


11:00 Welcome

How we revert back from our congress to our Members
Sharon Legendre, Head of Operations, European Federation of Periodontology

EFP congress every 3 years:

  • Our members' congress 
  • National Society village and stage during the event
  • Ambassadors structure and intranet for dissemination
  • Financial profit of congress shared with National Society members       

Gum Health Day campaign

  • A shared prevention message
  • A campaign for and with the National society members
  • Becoming a global campaign for professionals and general public
  • Adapting to members needs

Tools and Tactics to Engage your Membership Community
Lisa Collins, Head of Membership Engagement and Marketing at International Association of Broadcasting and Media AND Consultant, Dovetail Creative

We all know that the more we encourage our members to engage in activity with us the more likely they are to stay as loyal members.  How do we cut through the noise of busy inboxes and ensure that our members engage not only during the high profile annual event but at various touch points throughout the year? 

During this session Lisa will highlight tools and tactics to ensure a year round member experience.


Speaker Panel: Questions from the chair and delegates to the speakers

How to Book

To book on this event, register as a subscriber or member (both at no fee) and then click on the "Book now" button.

Delegate Fees

Type Fee
AAE Association Members No fee
AAE Association Subscribers No fee
PCO/ AMC Subscribers £40
Associate Members No fee

Fees are in GBP, subject to 20% VAT and to be paid by card on booking. 


A recording of the seminar is available to members only in the Resource Centre, from approximately 48 hours after the event, and subject to successful recordings.