Evidence suggests that the information shared in video content is much easier for people to retain, plus many people would prefer to watch a video as opposed to reading text (video marketing statistics). There’s no doubt that video is an extremely engaging way to communicate with your target audience and share significant amounts of information quickly and effectively. 

Ever wanted to have a go at creating a video but weren't sure where to start? 
Or maybe you’ve dabbled, but the end result wasn’t quite what you’d hoped?

Video can be used for many purposes. You may want to share news updates with your members, use video as a promotional tool, create informative or educational videos on key subject matter related to your Association. There are many benefits to video content and this masterclass is all about how you can create video with no or very little budget. You don’t need to be a professional videographer to create good videos for social media; with the right knowledge and tools, video is an opportunity for anyone.

In this masterclass, you will learn a step by step process of how to approach video and the best practices when creating and sharing video content. Regardless of the subject matter or purpose of your video, it’s important to have a process in place so that when you are tasked with creating a video, you know exactly where to start and the steps to take from planning a video, to recording and capturing your shots, and then editing and finalising your video. 

This session is about the practical side of creating a piece of video content, if you were looking for a session that focused more on the strategic side of content creation, we’d recommend taking a look at ‘How to Create Engaging Online Content’. 

Masterclass Content
  • What makes a great video for social media?
  • Planning video content & storyboarding
  • The power of live
  • Tips for recording videos on your smartphone 
  • Best practices for video content on different platforms (lengths, subtitles…)
  • Tools to create and edit video content – on a budget
  • How to create the perfect title/caption/call to action for video content
Who this is for

This masterclass is suitable for anyone who creates video content or wants to learn how to.

You don’t need to work in marketing to create video content, with smartphones today anyone can get involved. Video is an incredibly engaging format for social media and well worth exploring for your Association.

What's included
Elements Live
Presentation live
Reflection & discussion
Access to the recording post event
Discussion forum for tutor and delegates 
Enrolement Fees
Members 195.00
Subscribers 245.00
AMCs, PCOs & Event Management companies 245.00
Associate Members 195.00

Fees are in GBP, subject to 20% VAT and payment is only by card.