This Seminar provides you important advice on how associations are creating long-term communications plans, and importantly how to stick to them.

In this 90-minute interactive online seminar, you will gain practical advice, knowledge of best practices and new ideas from leading associations that will enable you to improve the effectiveness of your communications.

The session includes a speaker from an association and an experienced consultant to provide different perspectives on the topic. The AAE facilitator will question the speakers on key points from their presentations, and then you can ask speakers your own questions.

For your best engagement, the event is held in an online video meeting style.


11:00 Welcome

How to create and stick to a long-term comms plan
Jimena Gomez de la Flor, Communications Director, European Flavour Association

Jimena will explore some key aspects of a comms plan to become a real long-term guide that can accompany the association through the years

  • Identify what makes you unique
  • Engage with the membership to find the common denominator that everyone can align with
  • Look for the elements that bring pride to the group
  • Pay attention and care to the branding
  • Have fun with it!

How to create and stick to a long-term comms plan
Sue Carter, Consultant

11:45 Speaker Panel: Questions from the chair and delegates to the speakers

How to Book

To book on this event, register as a subscriber or member (both at no fee) and then click on the "Book now" button.

Delegate Fees

Type Fee
AAE Association Members No fee
AAE Association Subscribers No fee
PCO/ AMC Subscribers £40
Associate Members No fee

Fees are in GBP, subject to 20% VAT and to be paid by card on booking. 


A recording of the seminar is available to members only in the Resource Centre, from approximately 48 hours after the event, and subject to successful recordings.