Conferences and events are often the most significant revenue stream for associations and upskilling your teams’ knowledge and expertise in this complex area is a crucial step in securing the financial future of your association.
Our trainer, Sasha Frieze, has developed a One Day Masterclass, built on her decades in the commercial conference industry and advising associations and non-profits, which uses eight building blocks to walk you and your team through the steps required to create strategic event plans and deliver your events at surplus:
- Enhancing your sector knowledge
- Developing your value proposition: The Event Narrative Framework
- Show me the money: budgets, business models and surplus
- Creating content: developing your programme
- Managing your stakeholders: working effectively with committees and advisors
- Creating your audience: marketing investment for growth
- Sponsorship and partnerships: underwriting your surplus
- Let’s talk team: resourcing your event growth and the effective events team
Whether you have one flagship event, a suite of smaller events, or a combination, this One Day Masterclass will help you re-invigorate your events, break out of the "same old" approach and enhance your revenue potential.
Attracting a higher proportion of members to events is a challenge that every association must meet; members expect and deserve "best-in-class" information, education, and networking from their association, and secure funding approaches are vital to avoid drastic revenue losses.
This Masterclass, designed specifically for associations, is delivered by one of the UK's leading experts in conference growth with over 25 years of experience spanning associations and think tanks, commercial conference organisers and publishers. Her hands-on experience in renewing events for both associations and media owners is formidable, adding huge value and preventing substantial losses.
Your events business can be secure, growing and recognised as the very best value by adopting what you will learn in this Masterclass.
Who should attend?
The Masterclass is for event strategists at Senior Manager, Director, Head of Department and Executive Head of organisation level within societies, associations and federations.
The session is a full day, starting with coffee and registration at 9am. The day will be split by lunch and finish at 5.30pm. There will be two breaks, one in the morning and one in the afternoon.
|09:00||Registration & Refreshments|
|09:30||Welcome, Introductions & Goals for the day|
|09:40||Enhancing your sector knowledge
Developing your value proposition
Show me the money: budgets, business models and surplus
Creating content: developing your programme
Managing your stakeholders: working effectively with committees and advisors
Creating your audience: marketing investment for growth
Sponsorship and partnerships: underwriting your surplus
Let’s talk team: resourcing your event growth and the effective events team
The Masterclass includes:
- Course workbook
- Practical examples
- Case studies
- Group work
- Limited attendance to enable engagement with the tutor.
Early-booker (up to 31 January): GBP 455.00
Late-booker: GBP 555.00
Prices are subject to VAT at 20%