With one global crisis following another, it’s easy to slip into a reactive mode and get bogged down in the day-to-day operational challenges of running an association. Yet it’s more important than ever to take a step back to reflect on the long term: what is your association’s vision, what are its advocacy objectives and what campaigns are needed to achieve these objectives? 

In this interactive online seminar, two association executives will talk us through concrete case studies that address these questions. Sylvie Fodor from CEPIC will talk about her association’s legal campaign against Google, and how this allowed her association to develop a cooperative relationship with the tech multinational. Roberta Mugnai Executive Director European Calcified Tissue Society will talk about how associations with limited resources can develop strategic plans. Finally, David Reed from Public Affairs Consultancy KREAB will talk about How to create effective advocacy strategies.

This session is open to all association professionals. We encourage you to join the discussion and share your views. 

For your best engagement, the event is held in an online video meeting style.


11:00 Welcome

Taking on Google and winning - From confrontation to cooperation
Sylvie Fodor, Executive Director, CEPIC

1. Advocating for a fair digital environment: Background of conflict with Google
2. What worked well
3. Looking forward : Lessons to be learnt

11:25 Helping a governing body develop a strategic plan
Roberta Mugnai, Executive Director, European Calcified Tissue Society
11:45 Creating effective advocacy campaigns
David Reed, Senior Partner, KREAB
12:05 Speaker Panel: Questions from the chair and delegates to the speakers

How to Book

To book on this event, register as a subscriber or member (both at no fee) and then click on the "Book now" button.

Delegate Fees

Type Fee
AAE Association Members No fee
AAE Association Subscribers No fee
PCO/ AMC Subscribers £40
Associate Members No fee

Fees are in GBP, subject to 20% VAT and to be paid by card on booking. 


A recording of the seminar is available to members only in the Resource Centre, from approximately 48 hours after the event, and subject to successful recordings.

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