If you’ve been experiencing a lack of suitable digital solutions for your organisation, this seminar illustrates exceptional digital experiences that can be achieved, and how.


In associations, our systems should be the vehicle for delivering our digital ambition but so often we feel that they let us down. What can we learn from membership organisations that are making the most of their digital platforms?

This talk is aimed at myth-busting issues and bringing real-life examples to show inspiring best practice in areas of integration and personalisation, capitalising on what your CMS, CRM, email services and event services can deliver, and more.

With technology advancing at a rapid speed, there is much to look forward to in terms of digital. This seminar will give you an understanding of what’s possible, and more importantly; of how to do it.

Throughout the morning, you will gain practical insights into maximising the value of each touchpoint along the digital member journey and get the opportunity to discuss your individual challenges with a panel of industry experts.


The session is for the morning, starting with light breakfast & coffee and registration at 8.45am, and concludes with an optional light lunch at 2pm.

08:45 Breakfast, Networking and Registration
09:30 Introduction
Damian Hutt, Executive Director of AAE
09:45 Digital trends 2020 and beyond
  • Identifying the digital visions of associations and membership organisations
  • Current trends and 2020 vision
  • The user perspective - current vs desired user journeys

Alex Skinner, Founder, Pixl8

10:30 Networking Break & Refreshments
11:00 Just imagine: Component parts of an exceptional member experience
  • Making your members feel understood and their current and future needs served
  • De-cluttering your systems to focus on delivery and impact
  • Delivering exceptional events and digital benefits
  • Saving time and money
  • Delivering excellence as you grow

Panelists: Ben Sturt, Chrysalis Digital; representatives from Bluelight CRM and Recursyv

12:20 Making it reality
  • How Pixl8's solution makes this all possible
12:50 Expert Panel - Q&A
13:20 Light Lunch & Networking
14:00 Close

How to Register

Directors, Heads of Department and Executive Heads of associations, societies and federations may register without fee.
In order to register, please either subscribe or join AAE (both at no fee). Joining as a member enables you to access any recordings, receive materials and join post-event discussion.