Nearly all associations manage online communities, either on common platforms (eg. LinkedIn or Facebook) or private ones for members. The danger of false information undermining your organisation or the sector you work in are very real and needs attention. Defamation or libel against an organisation or member on your platforms is potentially very harmful and costly in deffending litigation and compensation - which your association may be liable for! It's not enough to rely on it being unlikely - you need to have a process for minimizing, preventing and managing it.
In this seminar you will learn about the challenges of combating false information and disinformation, and best practices for identifying, verifying, and responding to false information. The seminar will also cover topics of media literacy, fact-checking, crisis communications and online reputation management.
Andy Burman, a highly reputed association executive, will share his experiences and insights into how associations can navigate the complexities of false information online and mitigate the risks to their reputation and credibility.
You will come away with practical approaches and tactics for identifying and addressing false information in online communications, as well as for building trust and transparency with your stakeholders.
This seminar will also provide you the opportunity to ask questions and share your own experiences and perspectives.
|12:30||Discussion & Questions from the chair and delegates to the speaker|
How to Book
Members and Subscribers:
Non Members or Subscribers: register for free here and then book on.
|AAE Association Members||No fee|
|AAE Association Subscribers||No fee|
|PCO/ AMC Subscribers||£40|
|Associate Members||No fee|
Fees are in GBP, subject to 20% VAT and to be paid by card on booking.
A recording of the seminar is available to all members on our website in the resource centre (in resources tab) approximately 48 hours afterwards and subject to a successful recording.