When growing your Association, your digital strategy has never been so important in this ever more digital world. Having a clear, robust digital strategy will help you to attract and engage with new and existing members, and make sure your team is moving the Association forward in the same direction.

To create a successful and robust digital strategy for your Association, you need to listen to your target audience, be prepared to pivot and adapt, and ensure you maximise the results from your online channels. 

In this masterclass, you will learn how to identify your target audience and use tools such as Google Analytics to understand the digital opportunity for your Association and where you need to be. From there, you will learn how to create clear objectives and actions and make the best decisions for your Association about where you spend your time and resources with digital marketing.

This masterclass centres around how to create and measure your digital strategy in order to make better decisions for your online activity. This is not so much about the hands-on implementation of digital tactics, but how to gather insights from tools like Google Analytics, keyword tools, and audience insight tools so that you can develop a clear picture of where your Association is now and work out how to improve your results. 

Carol will walk you through a step-by-step process, how to find and interpret data, and how to pinpoint digital opportunities and where you or your team could invest more time and effort to attract and engage with your target audience online. 

This class focuses on your overall digital strategy, to explore the channels further, we would then recommend attending “Search Engine Optimisation: Making Google work for you” and “How to create and use Google Ads”

Masterclass Content
  • Identifying the digital opportunity for your organisation
  • Using insights and analytics tools to make informed decisions 
  • Understanding your target audience
  • Setting goals and planning your digital strategy 
  • Knowing what you are going to track and measure from the start 
Who this is for
This masterclass would be extremely valuable for anyone who wants to further their understanding of the role and impact digital marketing can have, and how to start exploring a more strategic and considered approach to their digital activity, whether you are accountable for the digital marketing or not, learning to adapt to your current and future approach in a growing digital world is crucial.

This is a great masterclass for exec level through to anyone who is connected to the digital activity for your Association. This is ideal for organisations that either have a strategy but it’s not generating great results, or who want to learn the best process for developing a digital marketing strategy from scratch.


What's included
Elements Live
Presentation live
Reflection & discussion
Access to the recording post event
Discussion forum for tutor and delegates 
Enrolement Fees
Members 275.00
Subscribers 325.00
AMCs, PCOs & Event Management companies 325.00
Associate Members 275.00

Fees are in GBP, subject to 20% VAT and payment is only by card.