Need to create a communications strategy from scratch? In this online seminar you will learn
a step-by-step guide to creating a communications strategy that can be customized to your
associations specific needs and goals. This seminar will also provide opportunities for delegates to ask questions and engage in interactive discussions with the speakers and other attendees. 

By the end of the session attendees will have a clear understanding on how to create an effective
communications strategy, this will help your association to have better communications with its members and stakeholders.

Join us for an engaging and informative session that will leave you with actionable steps to implement immediately and see real results in your association's communications strategy. 


12:00 Introduction
12:05 Presentation Chris Trimmer: 
Creating a Communications Strategy from Scratch – quick wins and longer term goals
  • Defining goals and objectives – how have these changed over the last three years?
  • How did we identify our target audiences?
  • Situational analysis
  • Developing key messages – linked these directly to organizational strategy
  • Understanding our communications channels – what works best for our different audiences
  • Association content calendars – how we made sense of the sheer volume of content
  • Metrics and evaluation
  • What did implementation look like?
  • Continuous improvement – where are we now and where are we going?
12:25 Presentation Kevan Jones:
For Associations looking to develop a communications strategy, the starting point is a clear understanding of the Association's mission and purpose. In this presentation, Kevan Jones explores practical strategies for associations wanting to reach out more effectively, engaging with members, colleagues and other stakeholders through various print, digital and social media platforms.
12:45 Discussion and Questions from the chair and delegates to the speakers

How to Book

Members: click on the "Book now" button. 
Non Members: register for free as a member or subscriber.

Delegate Fees

Type Fee
AAE Association Members No fee
AAE Association Subscribers No fee
PCO/ AMC Subscribers £40
Associate Members No fee

Fees are in GBP, subject to 20% VAT and to be paid by card on booking. 


A recording of the seminar is available to all members on our website in the resource centre (under the resources tab) approximately 48 hours afterwards and subject to a successful recording.


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