In today’s digital world we are surrounded by online content when browsing through websites, blogs, social media and more. As an Association, it’s important to create content that stands out and resonates with your members and your other target audiences.

For Associations, effective content can draw people to your website, build trust and credibility for your organisation, drive membership and new opportunities. When you create a piece of content, knowing the purpose or desired end result is crucial. Plus, measurement shows you what to tweak and test, as well as what to keep doing. 

One of the most important elements of successful content marketing is to understand the value of content for your organisation and the role it plays in engaging your target audience. You might primarily share educational content, or your content might centre around the benefits of being a member in your Association. Once you know the purpose and have identified the role you want content to play you can start to pinpoint exactly what your target audience will want to know, and how you can create interesting, inspiring or informative content.

Like any marketing activity, content creation is an investment (either for you or one of your employees, or even moreso if you outsource it) so it’s crucial that you can measure the impact of your content and how it influences your target audience. 

In this mini masterclass, you will learn a robust step-by-step formula that you can use to create content with purpose. Our tried and tested strategy is designed to help you turn your content into a key touchpoint on your target audience’s digital journey that brings you results. 

Masterclass Content
Content Strategy
  • Establishing goals and objectives for your online content
  • How to generate content ideas – tools to help you find topics your audience are interested in 
  • The key components of effective content and deciding what you want your audience to Think, Feel, or Do
Creation & Distribution
  • Blogs / videos / podcasts – exploring different forms of content that work for your Association
  • Maximising your content and opportunities to connect with your target audience
  • The power of live and our top tips for creating live content
  • Repurposing content – the do’s and dont's
Who this is for

Creating good content to share on your social media, on the website or anywhere else online is not just a job for marketing & communications. 

If you manage events, membership, training, or all manner of roles within an association, there are many ways you can benefit from creating and sharing great content online to engage with your target audience. 

What's included
Elements Live
Presentation live
Reflection & discussion
Access to the recording post event
Discussion forum for tutor and delegates 
Enrolement Fees
Members 195.00
Subscribers 245.00
AMCs, PCOs & Event Management companies 245.00
Associate Members 195.00

Fees are in GBP, subject to 20% VAT and payment is only by card.