Video remains one of the most powerful mediums to communicate with members and stakeholders. At best, videos can distil complex information into concise and compelling key messages and encourage loyalty and engagement by using illustration and storytelling. At worst, they can swallow up time and budget, and the only people who watch them are the Comms Team.

In this session, Rosie O’Carroll, Head of Strategic Communications for the British Thoracic Society, will share her experiences of creating and promoting video films for membership organisations and charities, working both independently and in partnership with ITN Business. She will share what worked well and highlight some of the pitfalls she encountered in the process.  
The society's recent video project, "Lungs Matter" received an award!

The session will cover:

  • Objectives and audience
  • Format, content and length
  • Inhouse filming versus working with filmmakers/production companies
  • Working with your ‘stars’ including obtaining consent
  • The rough cut – finding ‘the devil in the detail’
  • Film launch and promotion


12:00 Introduction
12:05 Presentation: Rosie O’Carroll Head of Strategic Communications
12:30 Discussion & Questions from the chair and delegates to the speaker

How to Book

Members: click on the "Book now" button. 
Non Members: register for free as a member or subscriber.

Delegate Fees

Type Fee
AAE Association Members No fee
AAE Association Subscribers No fee
PCO/ AMC Subscribers £40
Associate Members No fee

Fees are in GBP, subject to 20% VAT and to be paid by card on booking. 


A recording of the seminar is available to all members on our website in the resource centre (under the resources tab) approximately 48 hours afterwards and subject to a successful recording.