Realise your Association’s potential with this in-depth six-month programme using a unique methodology that has already helped many Associations turn themselves around.

Association Transformation on Purpose provides a transformational experience to help Executive Directors address the biggest challenges they face and create value in completely new ways.

Alexander Inchbald of Creative Leadership Partners will lead you through the Six Steps to Transform your Association on PurposeTM in conjunction with the Association of Association Executives.



The Six Steps are:

  • Personal Purpose
  • Association Purpose
  • Value Proposition
  • Experiments
  • Business Model and Operating Model
  • 100 Day-Plan.

The programme leader has an extensive understanding of leading and carrying out Association transformation for dozens of Associations,allowing him to serve the individual needs of each Association leader. You will learn how to take your Association from wherever it is to the next level of its evolution.

We will create a confidential environment in which Executive Directors can open up about their challenges and learn from one another as well as the course leader.

Venue & Travel

The Residential Programme will take place just outside Geneva, located specially near to many international associations, societies and federations.