An afternoon of briefings on Event Technology specifically for associations and other membership organisations. Leading experts will advise you on the best practices, state-of-the-art experiences that delegates, exhibitors and speakers expect through event technology.

Who should attend?

  • Heads of Events & Event Directors
  • Event Managers
  • Senior Event Co-Ordinators
  • Event Strategists


The session is a afternoon, starting with refreshments and registration at 3.00pm. The finish at 5.30pm followed by refreshments and networking. 

15:00 Registration & Refreshments
15:30 Welcome, Introductions 


Good-bye Event App - Why association apps are the future

This expert brief will explore how mobile apps are shifting from being a handy add-on at events to a growing strategic tool for the associations behind them

App-Expert Jelmer van Ast will take you through a brief history of the event app and raise the question of why the objectives of these apps no longer align with those of associations. Join Jelmer as he looks into the future and learn how associations can use apps to grow their conferences, enforce their strategy and excite their members.

Jelmer van Ast, Founder & CEO, Conference Compass


Why a Customer Data Platform (CDP) should be an integral part of your Event strategy.

It's no longer enough to use simple interactions to drive personalised outbound marketing communications. The rise of CDP's in recent years rivals that of Marketing Automation systems. We will talk about how CDP's can be used as an integral part of your event strategy to help unlock value across your entire business.

Scott Cole, Managing Director, eventfolio


Forget viewers… what you need are active participants

Many associations are now appreciating the value of reaching an audience beyond the confines of the conference room, by live streaming their events. But, if the remote audience are just passive viewers and not actively participating, then they might just as well watch a video on demand.

The added value of live webcasting is in the opportunity for remote delegates to become actively involved.

In more than 10 years of live streaming events, Martin has explored many different methods of enabling remote delegates to interact. In this talk he will reveal 4 off-the-shelf and affordable solutions to help you fully engage remote delegates in your webcasts.

Martin Shepherdly, CEO, BeThere Global


The art of conference programming, including abstract management

Wondering how to build the perfect programme for your conference? Learn how to create the most streamlined abstract management process from submission and evaluation, to publishing and distribution. Real solutions and case studies that fit the needs of every association!

John Martinez, CEO & Founder, Shocklogic

17:15 Questions & Answers
17:30 Refreshments & Networking
18:00 Close

Register to attend

Registration is free for AAE Members. If you are not a member: Join here for free