In the social world we live in, one mistake, stray word or problem, can go viral and spread around the globe in minutes.  This means your association needs to be ready to respond to any threat to your reputation, or the reputation of your sector, immediately.

It’s essential to put in place a robust crisis communications strategy which anticipates what could go wrong and creates action plans to deal with damaging situations – whether these are faced by your sector or your organisation.

Ann Wright has over 20 years’ experience as a journalist and TV producer, including going undercover to expose wrongdoing for the BBC consumer unit. She now runs Rough House Media, which provide crisis communications strategy and bespoke training courses.

What you will learn:

  • The importance of building a “halo”, not “horns” reputation
  • The types of issues which could threaten an association or its sector, from a data breach to a global pandemic
  • Why communications should be an integral part of your emergency planning
  • The seven key steps to creating a crisis strategy
  • How journalists respond to a crisis – and how you should react

Who should attend?

  • Senior association leaders
  • Marketing and communications directors
  • And anyone who might be involved in dealing with an emergency

What's included?

  • Webinar (approx 30 mins)
  • Q&A
  • Recording of the webinar after the event, in the Resource Centre (members only)
  • Discussion chat during and after the event


Registration is open only to association employees and executives, and approved Sponsors, AMCs and PCOs.

To book on this event, register as a subscriber or member (both at no fee) and then Book on the event.

Status Live After
Association Members No fee No fee
Association Subscribers No fee n/a
PCO/ AMC Subscribers £40 n/a
Associate Members No fee No fee

Fees are in GBP, subject to 20% VAT and payment is only by card. 

* After, is on-demand from 48 working hours after the event, to allow time for preparation of the video, and is subject to recordings being successful.