On-demand Masterclasses

Our porfolio of Masterclasses available on-demand, with access at any time, is growing each month.

Each Masterclass includes videos, support documentation, and a discussion forum where you can discuss issues with the tutor asynchronously.

The Blueprint for CRM

Demonstrating how best to consider CRM for your organisation from the business strategy viewpoint, the elements that make up CRM, and introducing the 'Member Management Framework' to help understand the role of CRM.
Mini Masterclass  |  1hr 30 mins
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Intelligent Personalisation

Using data to achieve "right message, right person, right time". Organisations need to be as effective as possible in their communications and the experience provided to their stakeholders. Using data ‘intelligently’ for personalisation with CRM and Marketing Automation is the approach leading effective associations are taking to take full advantage of this for greater effect. 
Mini Masterclass I 1hr 30 mins
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Be a Data Detective

A forensic approach to member segmentation and maximising the data asset 
Mini Masterclass I 1hr 30 mins
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Integrate your Events system and CRM

Mini Masterclass I 1hr 30 mins
Coming soon