Meet Our Tutors

Simon Badman
Simon Badman

Partner & Social Media Trainer , SocialB

Simon is the dedicated trainer for some of our largest partnerships at SocialB including the Royal Yachting Association (RYA) and Oxford Bioscience Network (OBN).

Having worked with the RYA for over 5 years, Simon has had the opportunity to train at conferences as well as club level, tailoring his style and using his extensive associations knowledge. More recently, he has offered support for the RYA throughout lockdown by conducting tailored club audits, creating video content, and interacting with clubs through virtual training workshops & private Facebook groups.

From the sport sector to science, Simon has experience in a range of niche sectors and effectively adapts his training style to suit specific needs. Simon speaks every year at BioForward (one of OBN’s largest annual events) as well as delivering regular social media courses for Oxford Bioscience Network members and their wider community. The attendees range from medical device manufacturers through to pharmaceutical companies.

Simon’s recent training experience also includes delivering regular training for membership organisations such as Chartered Institute of Marketing & Norfolk Chamber of Commerce.

Before working with SocialB, Simon’s team pioneered social media within the YMCA, a federation of local and independent associations. As well as increasing brand recognition (monitored by the charity brand index) Simon also trained local YMCAs in the UK to get the best out of social media. This later evolved into training global YMCAs at multiple international events, sharing best practice for them to find their own voice within a global movement.

Simon’s professional social media journey began in 2006 at Sport England, through the implementation of a blog, sharing funding opportunities and best practice for regional sports associations. This blog resulted in a huge improvement in the organisation’s customer satisfaction, those customers being local and regional associations.

Michael Collins
Michael Collins

Managing Consultant , Database Marketing Counsel

Michael Collins is a specialist providing consultancy and mentoring in data strategy and the use of marketing databases and CRM. He is a Chartered Marketer and a Lifetime Fellow of the Institute of Data and Marketing and has taught database marketing and CRM at several London university business schools

Sasha Frieze
Sasha Frieze

Managing Director , The Business Narrative

Sasha has over twenty-five years' experience of creating conferences and summits, starting her career in the commercial conference industry. She is skilled at curating and shaping events – product development, market mapping, sponsor research, speakers and marketing. Sasha is Fellow of The Chartered Institute of Marketing, The Royal Society of Arts, a visiting lecturer in event management at The University of Westminster, London and judges industry awards.
 
 

John Scarrott
John Scarrott

Trainer and Coach , John Scarrott Training and Coaching

John Scarrott is a Trainer and Coach working with Association professionals on their approach to speaking, chairing meetings, presentations, communication and influence. John is a former Membership Director, with over 25-years’ experience of making presentations. He is the retained trainer in Public Speaking and Presentation Skills for the AoAE and also for the Institute of Data & Marketing. John is a professionally qualified coach with an Associate Certified Coach (ACC) Credential from the International Coach Federation. He has spoken in the UK and internationally working with Association professionals across Europe and in India and Australia. You can find out more about John at http://johnscarrott.com

Lynsey Sweales
Lynsey Sweales

CEO , SocialB

Lynsey is CEO of International Digital Agency SocialB. With over 18 years’ experience, Lynsey and her team specialise in providing digital marketing training and services to organisations and Associations around the globe including Prime Global, Central Dredging Association, National Farmers Union, the ACCA to name just a few. Their client base spans far and wide including countries such as Oman, the USA, Mauritius, Jordan, Singapore. Lynsey is called upon for industry insights and comment by the media including CNBC, The Guardian, BBC News & Bloomberg as well as talking at international conferences on a regular basis.