Categories

Association Success Awards 2024

Below is the full list of categories grouped by areas. Click on an area to view the categories and their detailed descriptions.

Areas

People & Teams

Executive Director of the Year

This category recognises leadership, expertise and innovation at the most senior level in an Association. The nominee should have obtained outstanding achievements while demonstrating the qualities of a true leader, a visionary, an innovator and with know-how in their organisation and the sector. This nomination is open to: Executive Directors, Secretaries General, Managing Directors, Chief Executive Officers, All Executive Heads of a membership organisation, where the nominee has held the position for at least two years.

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Association Executive of the Year

This category recognises strategic and innovative managers in all areas of an Association. The nominee should have attained success in their field of expertise and be a strategic manager who has made a substantial impact and/or brought substantial contribution to the association. This nomination is open to association employees or volunteer executives of membership organisations, in the specific role, who have held their position for at least two years.

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Best Team

This category is for a team working together for the last 18 months. The team should have made a substantial impact for its department / the association. Measurable achievements may be related to projects with their specific goals and corresponding achievements or results for improved day-to-day activities related to running the association / department. This category is not open to temporary teams created with the purpose of working together on a specific project, however the project can be nominated in its appropriate category and some considerations about the team can be included in the objective and achievements sections.

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Organisation

Association of the Year

This category is for membership organisations, be they for individuals, for businesses or for federations of associations, for their successful achievements in the last 18 months. Measurable achievements could include notable and successful projects such as events, campaigns and development of services and products; income generation; membership growth, retention, engagement and satisfaction; leadership within the association; contribution to the advancement and success of the organisation and sector, and other results.

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Leadership projects

Best Digital Transformation

This category is for the digital transformation of an association’s systems and services, substantially developed or launched in the last 18 months. Transformation elements may include and are not limited to website re-think; moving services to online; re-think of how the services are delivered; adoption of innovative technologies including mobile apps as part of the digital transformation; complete integration of all systems; highly functional and pleasing user interfaces; ease of use by members / community, uplifting the performance of digital media e.g. integrating media sources, improving ROI. Measurable achievements could include statistics such as: site analytics, logins, users returning, number and length of sessions, user interactions, responses to a call to action, user experience evaluations, personalisation, optimisation, and other results, measured against stated goals. This category is not open to the creation of new member services, which have their own category.

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Equity, Diversity and Inclusion Initiative

This category recognises either a NEW or a substantially developed EXISTING equity, diversity and inclusion initiative, in the last 18 months. Elements may include membership or volunteer recruitment, processes and management of membership or volunteers; initiatives, products and services, pricing, editorial content, etc. Measurable achievements could include statistics related to the equity, diversity and inclusion within the organisations’ membership, measured against stated goals.

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Sustainability Advocate

This category recognises a successful NEW sustainability initiative developed and implemented, or an EXISTING sustainability initiative which was developed or updated overtime, with consistently improved results, in the last 18 months. Measurable achievements could include impact in the industry / sector, setting an example, support / education for members, policy initiatives for members achieving certain targets, and other results.

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Membership & Communities

Best Recognition Initiative

This category recognises a successful member recognition initiative, which can be an awards programme or another initiative, be it designed for the whole membership or a specific group / demographic, predominantly developed and implemented in the last 18 months. Measurable achievements could include statistics such as member engagement and support for recognised members as well as for the initiative in general, attendance numbers, clicks, shares, revenue resulting from the initiative and other results measured against stated goals. This category is not suitable for member engagement campaigns, which have their own category.

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Best Recruitment Campaign

This category recognises a successful member recruitment campaign, be it designed for the whole membership or a specific group / demographic, predominantly developed and implemented in the last 18 months. Measurable achievements could include statistics such as membership growth, new members of a certain demographic, revenue resulting from new members and other results measured against stated goals. This category is not suitable for member engagement and retention campaigns, which have their own category.

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Best Engagement Initiative

This category recognises a successful member engagement or retention initiative, be it designed for the whole membership or a specific group / demographic, predominantly developed and implemented in the last 18 months. Measurable achievements could include statistics such as engagement and retention, recurring revenue, cancellation rate, churn, and other results measured against stated goals. This category is not suitable for member recruitment campaigns or for online communities, which have their own categories. 

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Best Online Community

This category is for a NEW or substantially developed EXISTING online community that has been developed or launched in the last 18 months. This may include online communities, discussion forums, member to member communication and any other form of initiative or project that encourages member connections. Measurable achievements could include statistics such as growth in subscriptions and usage, number of users as % of membership / community size, average length of time in the community, recommendation; promotion by users, and any other data related to the engagement on the platform, or other results, measured against stated goals.

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Conferences & Events

Best New Event

This category is for a NEW in-person event, such as a conference, awards, exhibition, seminar series, showcase, careers show or other event, which has taken place in the last 18 months. Measurable achievements could include statistics such as number of attendees, exhibitors, sponsors; revenue, education evaluations, net promoter score and other results, measured against stated goals. This category is not open to online events.

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Best Development of an Existing Event

This category is for an EXISTING in-person event such as a conference, awards, exhibition, seminar series, showcase, careers show or other event, which has had a substantial development, which has taken place in the last 18 months. Measurable achievements could include statistics such as number of attendees, exhibitors, sponsors; revenue, education evaluations, net promoter score and other results, measured against stated goals and compared to the previous edition of the event. This category is not open to online events.

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Best Long-standing Event

This category is for a long-standing (4 or more years) in-person event, such as a conference, awards, exhibition, seminar series, showcase, careers show or other event, which has taken place in the last 18 months. Measurable achievements could include statistics such as number of attendees, exhibitors, sponsors; revenue, education evaluations, net promoter score and other results, measured against stated goals. This category is not open to online events.

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Best Hybrid or Online Event

This category is for either a new hybrid or online event or the substantial development of an existing hybrid or online event, which has had a live, online audience and has taken place in the last 18 months. Measurable achievements could include number of attendees, exhibitors, sponsors, online engagement, revenue, education evaluations, net promoter score and other results, measured against stated goals and previous editions where applicable. Events include conferences but not webinars or online training.

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Marketing & Communications

Best Association Video

This category recognises a video, or a video series or channel, primarily produced or released / launched in the last 18 months. Measurable achievements could include statistics such as viewer analytics, response levels, social media shares and reach, as well as the production and quality of the video, video series / channel, and other results, measured against stated goals. This category is not open to event recordings, online courses or podcasts, which have their own categories.

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Best Association Podcast

This category recognises a podcast or an audio series or channel, primarily produced or released / launched in the last 18 months. Measurable achievements could include statistics such as listener analytics, response levels, social media shares and reach, as well as the production and quality of the podcast or audio series / channel, and other results, measured against stated goals. This category is not open to event recordings, online courses or videos, which have their own categories, but does include podcasts available in video format.

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Effective Voice of the Year

This category recognises a successfully planned and implemented marketing campaign, including a social media campaign, primarily planned and implemented in the last 18 months. Elements may include social media platforms, campaign specific web pages, micro-sites or blogs and any tools and platforms used for engagement, raising awareness or for achieving the goals and objectives of the campaign. Measurable achievements could include statistics such as mentions, retweets, shares, likes, reach, impressions, page views, comments, calls to action, purchases, sales volumes, subscriptions and other results, measured against stated goals.

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Education & Professional Development

Best eLearning / Online Education

This category is for a NEW or substantially developed EXISTING educational online offering, developed or launched in the last 18 months. Measurable achievements could include statistics such as number of users or subscribers, login frequency / number of sessions, session duration, engagement, revenue from sales, referrals and other results, measured against stated goals.

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Best Career Support Tool / System

This category is for a NEW or substantially developed EXISTING career support tool or system, developed or launched in the last 18 months. Elements may include career advice and support, mentorship schemes and any other new member service. Measurable achievements could include statistics such as number of users or subscribers, user return and frequency of usage, engagement, revenue from sales, referrals and other results, measured against stated goals.

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Publishing & Information

Best Association Newsletter or Magazine

This category is for a NEW or substantially developed EXISTING e-newsletter or other publication, that has been substantially developed or launched in the last 18 months. Measurable achievements could include statistics such as increased open rates, increased click-throughs, comments, and replies, shared, social media reach / impressions, responses to calls to actions, referrals, feedback, contributions from readers and other results, measured against stated goals. This category is not suitable for data or information products, which have their own category.

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Best Data / Information Product or Service

This category is for a NEW or substantially developed EXISTING data / information product or service, that has been launched or substantially developed in the last 18 months. Measurable achievements could include statistics such as number of subscriptions, purchases or usage, referrals, revenue generated if applicable, feedback, contributions from readers, responses to calls to action for physical publications and referrals, number of users as % of potential users, open rates, click-throughs, comments and shares, increased open rates, increased click-throughs, comments, and replies, shared, social media reach / impressions, increased call to actions for digital publications, recommendations and promotion by users, and other results, measured against stated goals. This category is not suitable for newsletters and magazines, which have their own category.

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Supplier Support

Supplier of the Year

This category, which is has no fee to nominate, recognises a supplier to associations who through their exceptional service and support shown to its client association, has enabled them to achieve remarkable results, in a project predominantly developed and implemented in the last 18 months. This category is open to suppliers in all areas, including marketing, membership, website, technology, event management, venues and convention bureaus. The nomination needs to be submitted by an employee of an association where the supplier has provided service(s) in the last 18 months.

There is NO FEE for nominating in this category.

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