Categories

Award categories for the International & European Association Awards 2021

Below are the full details for each category:

PEOPLE

Executive Director of the Year

This category recognises leadership, expertise and innovation at the most senior level. The nominee should have obtained outstanding achievements while demonstrating the qualities of a true leader, a visionary, an innovator and with know-how in the sector. Nominees should illustrate excellence in leadership and innovation in their contribution to the organisation and the sector. This nomination is open to: Executive Directors, Secretaries General, Managing Directors, Chief Executive Officers, All Executive Heads of an International membership organisation, where the nominee has held the position for at least two years.

Association Executive of the Year

This category is for association employees or volunteer executives of membership organisations, in the specific role, who has held their position for at least two years. The nominee should have attained success in their field of expertise and be a strategic manager who has made a substantial impact and/or brought substantial contribution to the association. 

PROJECTS

Best Campaign

This category recognises the advancement of a cause or a sector with a campaign primarily planned and implemented in the last 18 months. This could include lobbying for legislation change, a publicity campaign, an industry / sector day and any other types of campaign, including social media campaigns and member recruitment or engagement initiatives. Campaign elements include communications to lawmakers, press releases, press releases, campaign specific micro-sites, blogs and web pages, any platforms, tools, printed materials, and activities for raising awareness and engagement and for achieving the goals and objectives of the campaign. Measurable achievements include evidence of legislative action / support / change, quantity, quality and reach of media coverage, statistics for online and offline engagement, impressions, page views, shares, mentions and any data related to the advancement of a cause or sector, measured against stated goals.

Best Member Support during Covid19

This category is for an association’s initiative to support its members during the Covid19 crisis. Elements considered in judging may include but is not limited to: toolkits and packs, micro-sites, guides, training initiatives, digital publications, and any other online and offline material and tools. Measurable achievements include statistics such as member engagement, feedback surveys, purchases, subscriptions, referrals, shares etc. including how they measured against stated goals. This category is not open to member recruitment or engagement initiatives, which have their own category. 

Best Online Conference / Event

This category is for either a NEW online conference or event or the substantial development of an EXISTING online event. It is open to online events whether only online or as the online part of a hybrid. For hybrid conferences and events, you must restrict your submission content to the service provided online. The event / conference must have taken place in the last 18 months. Events include conferences, congresses and conventions but not webinars or online training. Elements considered in judging may include but is not limited to: functionality created online, quality of user interface, well programmed content, promotion of exhibitors and sponsors, preparation for on-demand content provision. Measurable achievements include number of attendees, exhibitors, sponsors, revenue, education evaluations, net promoter score, etc. measured against stated goals and previous editions where applicable.

Best eLearning / Online Education

This category is for a NEW or substantially developed EXISTING educational online offering, developed or launched in the last 18 months. Measurable achievements include statistics such as number of users or subscribers, login frequency / number of sessions, session duration, engagement, revenue from sales, referrals, etc. measured against stated goals.

Best Association Podcast or Audio Series

This category recognises a podcast or audio series or channel, primarily produced or released / lunched in the last 18 months. This is not for event recordings. Measurable achievements include statistics such as listener analytics, response levels, reviews and listener rating of podcast or audio series, social media shares and reach, as well as the production and quality of podcast or audio series, measured against stated goals. You can add links to your podcast or audio series (up to 5, in the URL links on the 3rd page of the form).

Best Digital Transformation

This category is for the digital transformation of an association’s systems and services, substantially developed or launched in the last 18 months. Elements considered in judging may include but are not limited to: Website re-think; Moving services to online; Re-think of how the services are delivered; Adoption of innovative technologies; Complete integration of all systems; Highly functional and pleasing User Interfaces; Ease of use by members / community; Creating new services / functions in the transformation; Uplifting the performance of digital media e.g. integrating media sources, improving ROI. Measurable achievements include statistics such as: site analytics, logins, users returning, number and length of sessions, user interactions, responses to a call to action, user experience evaluations, personalisation, optimisation, measured against stated goals. This category is not open to association mobile apps or automatic member on-boarding, which have their own categories.

ORGANISATIONS

International Association of the Year

This category is for International membership organisations or chapters, for its successful achievements in the last 18 months. Measurable achievements include and are not limited to notable and successful projects such as events, campaigns and development of services and products; income generation; membership growth, retention, engagement and satisfaction; leadership within the association; contribution to the advancement and success of the organisation and sector. 

European Association of the Year

This category is for European membership organisations or chapters, for its successful achievements in the last 18 months. Measurable achievements include and are not limited to notable and successful projects such as events, campaigns and development of services and products; income generation; membership growth, retention, engagement and satisfaction; leadership within the association; contribution to the advancement and success of the organisation and sector. 

 

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