Partner Updates - Guidance and specifications

Business Partner Updates are short bits of news advising association executives of updates to the service provided by a supplier or their partners, or newly acquired projects/customers. The update must be relevant to associations.

Partner Updates is currently a subsection of the News section of the AAE website, and there are approximately 6 in each eBulletin. AAE can not guarantee that every Update provided is included in any one e-newsletter (unless detailed in a specific contract). Any content of an eBulletin may be personalised to suit the recipient according to their profile and therefore the content provided may not be sent to all members and subscribers.

The AAE will determine what is relevant or not and all submissions are at the discretion of AAE, and subject to AAE editing. Please check with us in advance if you are not sure what is relevant or not.

All the following elements are required in your article submission:

  • Title
  • Teaser
  • Body copy
  • Title & listing image
  • URL link
  • Interest tags



Attractive, hooking readers in but should not mislead or raise expectations not met in the content.


The teaser is a short piece of text to entice readers to read.  The teaser is shown in the newsletter and on the website in listings with a link to the whole article below, and at the top of a content entry.

Title and Teaser Lengths:
Short titles of: 25 - 33 characters, the teaser should be: 170 - 240 characters
Longer titles of: 34 - 64 characters, the teaser should be: 170 - 200 characters
Character lengths include spaces.

Body Copy

This should provide key information about the new service or facilities or functions provided by the supplier. It should be no more than 200 words in length.

Headers & Listing image

This is one and the same image that appears as a header to the entry and in the listing icon. We can use your logo, a part of which will show.

You need to provide the image yourself: It is important it can be shown in full width and cropped to suit the icon listing. The size should be 780 pixels x 200 pixels high, and format jpeg, gif or png. You must have the rights for this image to be used worldwide indefinitely, and by submitting an image you agree to indemnify AAE against any legal action for copyright infringement of this image.

Images in body copy
  • Images with fine detail (eg text, tables, flowcharts) are best at full page width of 780 pixels, by required height
  • Other images embedded in the copy should be about 300 pixels wide by height required (preferably not more than 600 pixels high)
  • Please indicate the location that images are to be placed among the text in a word document AND send as attachments to your email
  • By submitting any image you agree to indemnify AAE against any legal action for copyright infringement of this image
  • Maximum of one image in the body copy for Partner Updates

Link URL

Provide the link at the bottom of the update. This will be included with link text "More info >>"

Tagging your content

Content is more likely to be received and seen by relevant members and subscribers if it is tagged with the Main and Detailed Interests that our community have selected in their profile.

Download the PDF with all the Main and Detailed interests that are used for tagging.

AAE Interests Sheet, as of September 2019.pdf


Last updated in 14/09/2019