Articles - Guidance and Specifications

Articles provide valuable insights for association executives and should relevance to associations. Articles should not promote a service or product.

Articles can be included in the Association Insights magazine and / or the eBulletin newsletter and Resource Centre.

All articles

  • are promoted on the AAE home page and in social media
  • include your name, details and phot, and when online / digital can include a link to your organisation website

All the following elements are required in your article:

  • Title
  • Teaser
  • Body copy
  • Title & listing image
  • Body images (optional)
  • Interest tags



Attractive, hooking readers in but should not raise expectations not met in the content.


The teaser is a short piece of text to entice readers to read, and reference the high value of the piece.  The teaser is shown at the top of the article, and in the newsletter and on the website in listings with a link to the whole article.

Title and Teaser Lengths

Short titles of: 25 - 33 characters, the teaser should be: 170 - 240 characters
Longer titles of: 34 - 64 characters, the teaser should be: 170 - 200 characters
Character lengths include spaces.

Body Copy

Magazine & eBulletin / website article: Usually between 1500 - 2000 words
eBulletin / website article: Usually between 500 - 2000 words

Headers & Listing image

This is one and the same image that appears in the listings (eBulletin & website) and as a header for the entry.

You can provide the image yourself or you can recommend an image from or we will select an image.

Providing the image yourself: It is important it can be shown in full width and cropped to suit the icon listing. The size should be 780 pixels x 200 pixels high, and format jpeg, gif or png.

Images in body copy
  • Images with fine detail (eg text, tables, flowcharts) are best at full page width of 780 pixels or larger, by required height
  • Other images embedded in the copy should be vivid and relate directly to the content
  • Please indicate the location that images are to be placed among the text in a word document AND send as attachments to your email
Image sources & rights 
  • If you don't have images with rights to use them, then you can recommend (or we will select) images from
  • If you submit any image, you must have the rights for this image to be used worldwide indefinitely, and by submitting an image you agree to indemnify AAE against any legal action for copyright infringement of this image.

Tagging your content

Content is more likely to be received and seen by relevant members and subscribers if it is tagged with the Main and Detailed Interests that our community have selected in their profile. 

If you would like to assign the tags, then download the PDF with all the Main and Detailed interests that are used for tagging.

AAE Interests Sheet, as of September 2019.pdf

Last updated in 29/10/2019