Presenting an Expert Briefing

An Expert Briefing provides instructional information in a narrow field, based on the expert knowledge of the presenter gleened from their experience and best practice established working with many associations.

The presenter gains by the audience recognising the depth of experience and knowledge of the presenter and by extention, their organisation. No promotion of the presenter's service or products may be made.

The Expert Briefings:
  1. Usually are 25/30 minutes long, with the first 15 minutes a briefing from the presenter and the rest for Q&A discussion
  2. Take place at a round table (or two together if needed) in one of the meeting rooms, with up to 15 other briefings/tables in the same room
  3. May not be presented with a laptop or any AV support
  4. Are best supported with a document (with checklist / specification / lists, or other points), created by the presenter, and distributed to delegates either during or at the end of your briefing
  5. Is presented by only one expert, but may be attended by another colleague of the presenter as an observer (if there is sufficient space)
  6. May not be a case study based presentation, but references to examples of how specific associations may be made
  7. Should not include any reference to any service or product provided by the presenter
  8. Are not recorded
  9. Are not booked in advance by delegates
  10. Are sometimes repeated, so an hour set aside on the programme for Expert Briefings would include two 25 minute sessions, and on this occasion delegates would move around in a 5 minute break
Example Expert Briefing Titles & Descriptions

Forget webcasting viewers… what you need are active participants
Many associations are now appreciating the value of reaching an audience beyond the confines of the conference room, by live streaming their events. But, if the remote audience are just passive viewers and not actively participating, then they might just as well watch a video on demand. In this briefing Martin Shepherdly, with over 10 years experience in delegate interaction online, will brief you on the four key off-the-shelf and affordable solutions to help you fully engage remote delegates in your webcasts.

Good-bye Event App: Why association apps are the future
This briefing will explore how mobile apps are shifting from being a handy add-on at events to a growing strategic tool for the associations behind them. App-Expert Nuria Kluft will take you through a brief history of the event app and raise the question of why the objectives of these apps no longer align with those of associations. Join Nuria as she looks into the future and learn how associations can use apps to grow their conferences, enforce their strategy and excite their members.

How benchmarking can add value and attract and retain members
Benchmarking among members is a highly valued individual service. Hear how benchmarking contributes to retaining and attracting new members and what member needs, pains and gains it serves. Tonnis van Dam, with over 15 years working with many associations will bring his critical experience to the briefing.

Last updated in 05/09/2019